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Page-level ad placement

     
3:38 pm on Feb 15, 2017 (gmt 0)

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I'm interested in possibly doing page-level ads. Can I place the ad code in the head section everywhere and let Google figure out when to display on mobile or do I need to pre-filter it so it only displays on mobile pages?

Are there any recent updates about how they perform?
4:37 pm on Feb 15, 2017 (gmt 0)

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Can I place the ad code in the head section everywhere and let Google figure out when to display

That is exactly how it is supposed to work.

Are there any recent updates about how they perform?

I don't have them displayed on many pages so all in all it doesn't add up to much revenue for me but when they are displayed, they tend to perform very well. I am seeing roughly double the CTR when compared to standard Adsense ads, and likely higher if you where to compare it to the CTR for mobile users only.
5:45 am on Feb 16, 2017 (gmt 0)

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Well, I enabled both page-level ad types and when I tested it in a mobile browser (by appending #googleads to the url) the Vignette ads work but Anchors don't display an anchor ad. The header alert indicates that "an anchor ad is being displayed". I restarted nginx, and tried on Safari and Chrome (also incognito mode) with the same results. Anyone encounter that problem before?
6:49 am on Feb 16, 2017 (gmt 0)

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Anchor ads show up 5-10% of the time for most of my websites, it'll eventually show if you refresh enough times.
7:18 am on Feb 16, 2017 (gmt 0)

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By appending #googleads to the URL in mobile it's possible to test it out right away.
 

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