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Google AdSense General Category Blocking: New Categories

     
5:15 pm on Feb 14, 2017 (gmt 0)

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Those of you using Google's General Category Blocking for AdSense will be pleased to know that it now gets quite a few additional categories. The General Category Blocking means that publishers can prevent competitors' ads from appearing your site.

The additional categories are now expanded from 250 to more than 470 and now lets publishers be more granular and block more specific categories without overblocking and having an unwanted negative impact on earnings.

[adsense.googleblog.com...]

If you using General Category Blocking, how effective is it for you?
5:55 pm on Feb 14, 2017 (gmt 0)

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Thanks engine!

More awesomeness from Adsense! I was able to target pretty much every ad category that is consistently spammy. Since they provide a breakdown of earnings for each sub category, you can decide whether or not it is worth the cost of blocking. Not surprisingly blocking the spammy categories was shown to have zero impact on revenue.

This with ad-balancer should pretty much eliminate 99.99% of the spam ads.
11:17 pm on Feb 14, 2017 (gmt 0)

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Has it been possible to block ad networks en masse all along? If so, I guess I'd never noticed. At any rate, I've just blocked 'em all, and it will be interesting to see how that affects revenues (if at all, which seems doubtful now that I've got the Ad Balance slicer set to only 15% ad coverage).
12:39 am on Feb 15, 2017 (gmt 0)

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@EditorialGuy
Has it been possible to block ad networks en masse all along?

Yes, for as far back as I can remember. Mind you I had never played with it until last December when I looked to see if the third party ads were the source of my spam problem. Out of the thousands of third party networks, only one was serving spam.

Oddly enough I have noticed an uptick in third party ad network ads since using the ad-balancer.
7:20 pm on Feb 15, 2017 (gmt 0)

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This is not an intention to ask for unnecessary information, but I wonder if it's possible for this discussion to be expanded and include experience with which categories seem to be good / bad for particular topic sites?

For example, and this is hypothetical, if you have a site about recipes, are there categories to welcome and some to avoid?

(Of course, the fact that you have to make decisions per account and not individually by each site is somehwhat of a problem)

FarmBoy
8:18 pm on Feb 15, 2017 (gmt 0)

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(Of course, the fact that you have to make decisions per account and not individually by each site is somehwhat of a problem)

I agree.

which categories seem to be good / bad for particular topic sites?

The feature shows how much of your earnings came from a specific category (came as in over the past 30 days). This essentially answers your question. But with one caveat, I assume (ie I haven't tested) that the earnings are biased towards categories that are served as contextual-ads, given that ads from these categories are more likely to appear on an ongoing basis. It may be more difficult to determine which ad categories that are personalized/interest based are a good compliment for your site. But it should be doable with a bit of data munging outside of Adsense.