The period from U.S. Thanksgiving to Christmas has always been our slowest, and that's as true this year as it was back in the early days of AdSense. Still, CPC is up by about a third for the last 28 days (compared to the previous 28 days). It's always nice to have a consolation prize. :-)
I wonder if ads for Google services, like installing Google Chrome are really paying something. I mean, I don't even know from where these ads are coming ,because, using the Ad review center, I had removed all of them, and blocked Google as an advertiser, and they keep showing.
Without the text enhancement option, text-ads are what they used to be, a while ago. Just a title/link in blue, description in black, URL of advertiser in gray (when you use the default Adsense colors). No arrow, no line. It remains simple, clear. Personally I like it.
Dire here, AdSense for me is dying in December, I'm 52% down on a week ago, it's my quietest month of the year and I'm 42% down on a year ago.
On one site I have three ad spots, all three are taken by the same company nothing to do with my widgets, in fact I am seeing many totally irrelevant ads across my sites however, being fair, most retail companies in my widget industry will have closed their order books insofar as Xmas deliveries are concerned plus the wholesale side is also very unusually quiet.
Surprisingly, yesterday was 3 times what I use to earn, roughly the same CPC, but 3 times more clicks than usual. So I assume the next few days will be low, to "compensate"...
Now, joke apart, since one month, I notice an increase of the "quality" of the visitors to my site, with a significant increase of visitors from USA/Canada/UK/Australia, an increase of the number of page viewed per visitor, and time on site. And Adsense incomes seems to follow this trend.
I formally checked my adsense earning many many many times a day. In the past six months, I'm checking maybe once a day. I'm adjusting my overall outlook on having no adsense earnings at all, and marginal organic traffic. If another search engine comes into play, things might change. However on a forecast basis, I'm finding the optimism to be gone. Very little of this matters because there is not going to be more organic traffic here to click ads. Only less. It's shocking to me seeing what I saw in November which is the month in which I've killed in years past. I would love to hear from the vets who killed it in the past so the positive vibes can return. (sure this is where the excuse like not posting great upward earnings over past years because it makes them feel guilty or the people killing it aren't posting or left because it's too negative here...) I'm shocked at how fast this turned into trash. Yes, my daily earnings are simply trash. Not trash for a newbie who is starting out (like me years ago) but in reality this makes me want to puke.
Still riding the seasonal wave... of my top 10 AdSense days (all-time), the oldest is November 30. Traffic is up and RPM has nearly doubled compared to pre-November, so definitely no shortage of advertisers.
I think in the future Google and the like might charge a subscription. They will end up being more like a utility. Proving information instead of gas or electricity. Google would make money with a monthly service fee and commissions on sales.
Larger companies survive with free or subscription apps plus paying Google and the like commissions for sales or referrals.
Many small to middle size publishers die off or get assimilated by the big guys.
Just a thought about the not so distant future of the internet.
So far this month, we're running about a third ahead of the same period last year in terms of total revenue. And that's without any ads on our mobile pageviews, which have grown at the expense of desktop PVs.
December is still slow, but not as slow as I expected it to be.
Incredibly low PVs here therefore earnings are way down.
I feel there has been an algo update looking at the SERPs, for my widgets the results are diabolical, full of spammy trash and heavily biased towards USA .com sites with hardly any international results included.