HTTPS impact on Adsense

[puente]

most of us already know the devastating impact of https on adsense, 50% or more drop in revenue. happened to me too about 6 months ago when i went https. sure it helped my rankings, but adsense $ got a severe pounding.

i stayed the course for more than a week hoping it would pick up. finally had to revert to http when the pain got unbearable. now that chrome will start blackballing non-secure sites, does anyone know what the https impact is today?

the link below used to include a passage, "ads on your HTTPS pages might earn less than those on your HTTP pages". now it says, "switching your site to HTTPS will have no effect on the ads most users see". anyone with decent earnings can confirm or deny this?

[support.google.com ]

[Broadway]

Are there any issues with Media.net and making the switch to https, like the past lack-of-inventory problem mentioned above with Adsense?

[Broadway]

I made the switch from http to https Saturday night.
Regarding the first 4 complete days of serving Adsense that way:

1) During the first day impression RPM did drop below my current average, although not substantially below the RPM of previous Sundays.

2) For the 3 days following, RPM has been normal to slightly higher than average.
("Normal/average" being the 2 weeks of October prior to my change.)

3) It's possible that I'm on the recovery side of a Penguin 4.0 hit.
[webmasterworld.com...]
So I can't say that my traffic surge is specifically due to or associated with the change to https.
But I can without a doubt state that I have no sense that switching to https has been detrimental to my traffic at all.

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As far as Media.net goes... Their targeting was way off for the first or possibly first two days but has recovered. That applies to their text units only. Because you can't opt out of auto-start audio with them, I don't serve their image ads.

[guggi2000]

It is 2017, the issue is 3 years old.

1. Do you still think this is an issue?

2. When we talk about "HTTPS impact on Adsense" we should be more specific: Are we talking about the https implementation of the Adsense Code or about moving the entire website to HTTPS? In my humble opinion, the adsense code is was makes the difference even if you don't switch the entire site to a secure https protocol. Opinions?

[robzilla]

There's a more recent thread here: [webmasterworld.com...]

By the way, there is no "https implementation of the Adsense Code". It's the same code whether you employ HTTPS or not.