July 2016 AdSense Earnings and Observations

[Ironside]

My post count is nowhere near as high as most other members, but I have been here since 2006 so I didn't see any problem in starting this month's AdSense observation thread :-)

Not much to say about my start to July, absolutely dreadful

[NickMNS]

Here is a break down of my month of June:
Overall traffic increased by 16% (from GA)
Page views increase by about 17%
clicks increased 57%
Revenue increased by 36%

The mix of visitors by device changed slightly 36% desktop 64% other.

Conclusion:
Growth in new visitors has continued, but for the first month in a long time I have seen an increase in revenue directly from Adsense. I hope this continues.

One thing new I noticed is that Adsense seems to be reporting a much greater number of "Other devices" this appears to have started in June. So far in July I have had 4 times the weekly average revenue from other devices as compared to June.

[romerome]

James are you seeing anything yet? I set up FAN as well today and I am not seeing any ads (I'm on mobile and flushed my cache). The status next to my domain says "Approved - Ad Placements Live".

I have a fuzzy memory of the process because I was helping to feed kiddos while setting it up (probably not the best idea). But I thought there was a button that said something along of the lines of "send ad request"

Have you gotten an email saying your domain was approved? I got that about an hour after I submitted the domain.

Also you might set the ad as "optimized to fill" to make sure its not facebook simply not filling the ad. (I tried that but it didn't solve my problem :()

[koan]

4th of July in the US and a new quarter have made the past 2 days spectacularly bad.

[Mentat]

I'm with you koan :(

[james_09]

romerome I have moved over the the FAN discussion here [webmasterworld.com ]

[PoorMan]

After a good June the fist days of July are AWFUL. Low CPC is dragging down RPM badly.

[magician]

CPC continues to be much lower than June even after 4th july weekend.

[Mentat]

Very slow July!
CPC/CPM is still low...

Whan I see a lot of "get google Chrome" ads, I know the inventory is... missing!

[kindle44]

July was been the worst so far in months! It's been extremely slow. I was hoping it would pick up after the 4th of July holiday, but no such luck.

[Mr_Jefe]

Wow! My July earnings (or lack thereof) are in stack contrast to June. I'm less than 60% of what I had by this time last month.
My RPM seems to have had the floor yanked from under it, and is in a daily free fall. Not good.

I'm hoping this is just a fallout from the recent shake up with Adsense accounts being closed and all, and it will soon normalize.

[netmeg]

I'm hoping this is just a fallout from the recent shake up with Adsense accounts being closed and all, and it will soon normalize

Hunh? How would that work?

Actually in a post-peak upswing. Not because of AdSense, but greatly increased traffic, I'm sure.

[trebuchet]

I'm hoping this is just a fallout from the recent shake up with Adsense accounts being closed and all, and it will soon normalize

It's probably more related to Trump, Brexit and a range of external factors - not shutting down a cluster of sites that don't generate traffic or income. Like others my July RPM has been low. No worse than February-April though.

[Mr_Jefe]

@netmeg

My statement was only speculative. However, in the same rationale where adding or removing ad units from one or two sites in your network of sites could affect your account level RPM (positively or negatively).

Therefore, it is not too far-fetched to imagine a massive house cleaning within Adsense as a whole could trigger erratic outcomes on the network, albeit temporarily. Again, nothing more than broadly speculative.

note: My traffic also increased for the period, so for me, the drop isn't attributable to traffic.


@trebuchet
If directly related factors like bulk publisher account closures sound outlandish, I honestly don't see how "Trump" sounds more plausible. It's not as though Trump was putting out massive ads on the network for his race and suddenly dropped out. Or what am I missing with your Trump reference?

[NickMNS]

@Mr_Jefe it is econ 101, for the same demand when you reduce supply, prices fall...

[ember]

My RPM is up this month from June.

It's probably more related to Trump, Brexit and a range of external factors

Not sure what Trump has to do with Adsense.

[netmeg]

It has to do with *AdWords*, geezopete.

[trebuchet]

Not sure what Trump has to do with Adsense.

Economics 101. Anything that affects the stock market and/or consumer/business/investor confidence will have knock-on effects in marketing and advertising. Trump's nomination didn't cause any crashes but there was a noticeable slowdown in several indices.

Closing defunct publisher accounts is unlikely to cause RPM to tumble. If anything it should cause them to rise slightly, as ad inventory searches for slots in slightly fewer places.

[ember]

Economics 101. Anything that affects the stock market and/or consumer/business/investor confidence will have knock-on effects in marketing and advertising. Trump's nomination didn't cause any crashes but there was a noticeable slowdown in several indices.

I took Econ beyond 101. The U.S stock market is near an all time high, even with Trump as the nominee.

As Netmeg says, Adsense is all about Adwords, and Adwords is all about advertising niches. Some niches are doing well; others not so much. Which is nothing new.

[NickMNS]

10pts for trebuchet

If anything it should cause them to rise slightly

Given that the accounts closed were mostly inactive, it should have no effect at all.

Trump, Clinton, Sanders, Rubio, Ryan... Who the candidates are, were or will be is largely irrelevant, what matters is that it is an election year and the campaigns will spend millions on advertising. This should be beneficial in varying degrees to almost all publishers. Clearly, some niches will benefit much more.

I have seen an up-tick in June from Adsense and that general trend has continued so far in July.

[Ironside]

Even though it's early days I can see an improvement after changing my AdSense layout. I have placed a 300 x 600 units in the left-hand column above my menu on a lot of my articles. I have another 300 x 600 unit embedded within the text on some of the larger articles and have put a 336 x 280 unit near the bottom of some of the articles. It seems that the 300 x 600 unit is performing much better than everything else. But what's interesting is even though I'm getting a lot more views and clicks on the high end mobile devices, the clicks I am getting on desktop and tablets are bringing in more money. For instance, page RPM on high-end mobile devices is £2.20for the last seven days. Compare that to desktop which is £3.89 and tablets which is £3.42. Impression RPM on high-end mobile devices is 85p, whereas desktop is £1.46 and tablets £1.28.

In the last seven days I've made £37.80 from high-end mobile devices with 263 clicks, compared to desktop where I have made £16.69 with just 30 clicks and tablets 44 clicks have earned £7.70 p.

[NickMNS]

@Ironside, I'm glad to hear things are looking up on your end. I'm sure that the recent drop in the value of the pound is probably helping push up the pound denominated rpm.

[Rasputin]

Ironside, perhaps I am misunderstanding what you are describing but there is an adsense policy that states:

Publishers may not place more than one "large" ad unit per page.

And that includes 300*600 ads

[netmeg]

Afraid he's right, Ironside.

Publishers may not place more than one "large" ad unit per page. We define a "large" ad unit as any unit similar in size to our 300x600 format. For example, this would include our 300x1050 and 970x250 formats, our 750x200 and 580x400 regional formats, and any other custom sized ad with comparable dimensions.

[support.google.com...]

[azlinda]

The no more than two large ads on a page is nonsense. Let's say that you have placed a 300 x 600 responsive and a 300 x 250 responsive. Google will many times replace the 300 x 250 with a 300 x 600. Instant "two large ads per page." How does Google explain that one?

[NickMNS]

azlinda, that should not happen, if it does it is because you did not limit the height (shape) of the responsive ad container.

[azlinda]

Thanks, Nick.

[Mentat]

10 days of July and very, very bad payment.

[Kindle]

Anyone running the bottom anchor sticky ad for google adsense? How does that work for you?

[FourDegreez]

Page RPM is bouncing around, going from some of the lowest to some of the highest of the year. It's very strange. From July 1 it was two days low, one high, three low, three high, and now two low again.

[EditorialGuy]

Anyone running the bottom anchor sticky ad for google adsense? How does that work for you?

I tried it for a while. Results were abysmal, compared to desktop performance.