Lower RPM's In Afternoon and Night Is Anyone Else Seeing This

[romerome]

So pretty much everyday our rpm is pretty high in the morning. And then slowly decreases throughout the day. Is anyone else seeing this?

[Maleda]

Yes! This is generally the same pattern for us (UK based site, 99% UK audience)

[Juniya]

Mine is the complete opposite, RPM starts really slow in the morning and rises as the day goes, I would assume that would be the 'default' way it should go as timezone/work-hours do affect RPM in one way or another.

[romerome]

Juniya - Is your audience mostly in your own time zone. Or is your audience spread among several countries.

[nomis5]

our rpm is pretty high in the morning]

On what basis do you conclude that rpm is high in the morning or the afternoon or evening?

[romerome]

nomis5 - I check rpm throughout the day.

I do this for multiple ad networks including adsense. Adsense is the only one that decreases throughout the day.

[tangor]

I tend to look at user behavior and when folks are on computers to gauge these kind of fluctuations. Many surf the web while at work, but avoid that when at home. As for reporting methods, I take most of that as a grain of salt, and even the accounting of same. There's no reliable independent third party reporting service(s) that can provide check and balance against what the servicing company provides.

[trebuchet]

The trend on mine is for US RPM to increase through the day, while Aust RPM decreases. It's not hard and fast though. Some days it just starts low and remains that way. Other days it jumps all over the place. And there are so many red bars, delays in reporting and click dumps that who knows when clicks are being made.

[romerome]

trebuchet - Are you located in Australia? I am wondering if US RPM increases for your day (based on your timezone). But the pattern is different for us time

[nomis5]

According to Adsense reports my RPM currently starts low and increases throughout the day. It's not always been that way.

But I have no idea if the reported figures are anywhere near real time. I wouldn't be at all surprised if they are delayed 12 hours or manipulated in other ways.

[tangor]

As large as the operation is, I sincerely doubt there is a real time reporting. Regional centers collect that data and transmit to a more central location, processed, and sent out. .... or more likely that is the way it is being done now. Who knows?

[trebuchet]

@romerome, yes, I'm based in Australia. Generally I see little US revenue in the first six hours of the day. It starts to dribble in about midnight here (6am PST) and steadily build, peaking about 9-11am (3-5pm PST). My US traffic tails off after that.

As @tangor suggests, I suspect those trends reflect when clicks are processed, not actually made. It's quite common for me to see no clicks for an hour, then a dump of 20-30+.

[Juniya]

My audience is spread all out, most of my traffic comes from the US, about 60% of my traffic across all my sites is from the US so I tend to monitor events using the US time zone, and according to my stats, it increases as time goes.

Right now for example, as I am typing this it is around 9 am EST in new york, my RPM is low but has been rising for the past 2 hours as people in the US start to get up, go to work, check emails, etc etc. It will hit its peak at around 6-8 pm EST time.

That is the default trend to me, I have just taken a look at my UK, Germany and Indian traffic and it is the same, my RPM goes up according to when people in those countries are most active on the computers, which is at work and right after work.

[AmpedSense Plugin]

It could also have to do with specific advertisers and their ad spend. Some of them set schedules to spend only X amount per day, or raise/lower their bids based on the time of the day. So it could be something completely out of your control, just up to the advertisers that Google has been showing for you lately.