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Responsive ads lowers revenue?

9:15 am on Feb 18, 2016 (gmt 0)

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joined:June 5, 2009
votes: 1

I find the desktop asynchronous ads lowers revenue for me. I think it probably has to do with them loading signficantly slower than non-asynchronous ads. However, I'd like to start using responsive ads because they fit much better on mobile devices.Regular ads, even the 300 by 250 is not aesthetically pleasing on mobile and anything bigger and only part of the ad shows. But do responsive ads load slower? My understanding is the ads are served differently to non-asynchronous ads. Is it possible to right align responsive ads for desktop while it appeaing regular mode on mobile?
9:01 am on Feb 24, 2016 (gmt 0)

Junior Member from IL 

joined:May 12, 2015
posts: 63
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This isn't the first time I've heard of this. Responsive ads are likely culprits in reducing ad revenue. Better to use 250*250 or 320*50 ads for mobile traffic. You can create mobile specific setups using tools like Adngin
9:42 am on Feb 24, 2016 (gmt 0)

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WebmasterWorld Senior Member redbar is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

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I'm finding lower EPCs on all formats at the moment. The responsive ones were doing above average on my responsive sites, G seems to have screwed-up something big time and, for me, nothing's paying well.
12:50 pm on Feb 24, 2016 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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The responsive ads don't earn any differently than the sync ads for me, over several years now and millions of impressions/clicks.

They are slower to load. One thing you can do, remember that the one piece of javascript that's included in every ad code really only needs to be loaded once. So if you're running multiple ads on a page, just load that javascript once (I do it in Google Tag Manager)

I'm talking about this script:

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>

(Note mine is modified to work for http and https) It may not make a difference that you will see, but every little bit helps.