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Infinite Scroll and Adsense - What's the right way?

Can't find anything official about it.

     
12:56 pm on Dec 31, 2015 (gmt 0)

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Just implemented Infinite Scroll. Users seem to love to scrolling through 4-5 pages, so that part is working very well indeed.

Now comes the question of Adsense integration. I cannot find the right way of doing it even after a lot of research.

I know one is not allowed more than those 3 adsense blocks. And the second page onwards probably won't be counted by google as actual pages, so perhaps I am not permitted to display ads there (even though the url changes as user scrolls down).

In that case, is it permitted to display those 3 adsense blocks on the first page that the user sees (before infinite scroll begins when he reaches the bottom)? And then show nothing at all?

If not, is there a right way to do it? I have read that premium publishers can do what they wish, but how about the rest?

I have emailed the same to Adsense Support, but no reply in 3 days (year end, I guess. The promised time is 2 days).
1:12 pm on Dec 31, 2015 (gmt 0)

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I actually talked to an advisor about this. They said you can have 3 ads per page, including each scrolled page, you just had to be careful about making sure each scrolled page had only 3. That being said, it has been my experience that when you put more than 3 ads from the same AdSense account on a page, the extra ads just don't display. This does not count link boxes. Just regular ads. So I am not sure how that would play out with scrolled pages.
1:58 pm on Dec 31, 2015 (gmt 0)

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I don't know if that helps, but AdSense has a policy that you can have 3 ads on a single page, and then you can place another ad each 800 pixels after 2400 pixels. These are the numbers I also remember hearing from my rep, but I'm not 100% sure.
2:00 pm on Dec 31, 2015 (gmt 0)

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Ah, that's the clearest thing I have heard so far. 3 ads per scrolling page. Brilliant!

I don't even need it, really. As long as I can display 2 or 3 ads on the first url loaded, that's good enough.

Whether more than 3 ads would appear when implemented on an infinite scroll page without any modification to code, I will have to test and see.
2:51 pm on Dec 31, 2015 (gmt 0)

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LuckyD
AdSense has a policy that you can have 3 ads on a single page, and then you can place another ad each 800 pixels after 2400 pixels.
I hadn't heard that before. Do you have a link to that policy?
3:01 pm on Dec 31, 2015 (gmt 0)

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ken_b

I've never heard it either. From LuckyD's comment, that looks like something the rep told him. Could it be an unofficial policy?
3:03 pm on Dec 31, 2015 (gmt 0)

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Could it be an unofficial policy?
Yeah, that's what I'm wondering about. If it's just something a rep said, I'd be careful.
3:12 pm on Dec 31, 2015 (gmt 0)

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Yes, my rep told me this. Just checked the meeting notes one more time. So you're allowed to have 3 ads in the first 2400 pixels, then one ad each 800 pixels after that. However, according to him, this policy will change. No idea when though.
3:16 pm on Dec 31, 2015 (gmt 0)

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Yes, my rep told me this. Just checked the meeting notes one more time. So you're allowed to have 3 ads in the first 2400 pixels, then one ad each 800 pixels after that. However, according to him, this policy will change. No idea when though.


Very interesting. That sounds like an internal test to see if someone is overdoing it, when they use more than 3 Adsense blocks!
4:10 pm on Dec 31, 2015 (gmt 0)

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Hannamyluv

it has been my experience that when you put more than 3 ads from the same AdSense account on a page, the extra ads just don't display


I tried this. Used a wordpress plugin to insert a single ad in a post. Then checked the site with infinite scroll. The ad appears on each page load, does not stop after 3 blocks. one ad a page, and continued on till the 7th page load. That meant 7 ads - 1 per page load.

Perhaps it works with regular pages - the 4th ad wont appear.

I ran back and deactivated it, before Google comes down on me.
8:28 pm on Dec 31, 2015 (gmt 0)

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I had never tried it on a scrolled page. I have accidentally done it in the past on normal pages and had noticed it. Though, that was a few years ago, so who knows. Thanks for the info though. :)

I had talked to an Advisor about it because we had considered using the format. But we have an older demographic and ultimately decided to just stick with traditional pages that they would find less confusing.
 

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