Active view viewable didn't change

Removed some low view ad placements

[teaandbiscuits]

I removed some ad placements that according to G were only 3% viewable. All these were footer placements,my overall active view viewable was just over 40%. I figured if I removed the low view placements that my overall view viewable would go up,but no,it is still just over 40%?

[teaandbiscuits]

Just a thought,could the active view viewable be the percentage of people viewing your site who don't use ad blockers rather than ad placement?

[tangor]

More importantly, is the ad viewable in that half second or whatever metric is being used by g before the user hits back?

Or, on the other hand, is your site compelling enough to engage a visitor?

In reality, your footer ads would never have been seen, thus would never be part of the "40%" in the first place.

[teaandbiscuits]

That last part is possible I suppose.