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Disqus Beating AdSense some days.

Would you sell your soul to the devil?

     
6:13 am on Jun 29, 2015 (gmt 0)

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Disclaimer: I use Disqus ads in my comments section. Yes i despise them, but they actually work great.

I've actually had Disqus ads (those little click bait ads you see on 439274732 'news' sites near the comments section) beating out AdSense on the rare occasion. This usually happens on the weekend, where my traffic is less than half what it is during the week. I was just curious what others have experienced, or if they've not seen anything like that. Furthermore, if Disqus raised their RPM or Google declined to the point where Disqus earned you more, would you pack your bags and make the switch? I've heard Disqus is actually getting into regular display advertising as of late so this actually is becoming more of a relevant question.

For those not familiar with Disqus ads, most are click bait ads that tend to be similar to some spam emails you may get.They are designed to do one thing...to get the highest click rate as possible. They are extremely sketchy and I feel they actually degrade the quality of the site hosting them (even though I use them...that revenue stream...)

Also do be clear, Disqus is probably a long way from killing AdSense. My AdSense monthly figures stomp the Disqus figures and AdSense is what pays the bills. Disqus is usually beer and pizza money.
12:38 pm on June 29, 2015 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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I used them for a while, but I hated the posts they were promoting, and also they won't aggregate payment for multiple sites - i.e. your payment threshold is $100, Site A earns $150, Site B earns $98 and Site C earns $25, you will only get paid for Site A, even though they're all in the same account. That was too much trouble for me to try to track, so I turned em off. But mostly it was because of those posts.

At some point in the past year, Google said something about such content potentially affecting your position in the SERPs, but I can't remember exactly what it was. I just remember thinking I was glad I wasn't running the Disqus ads anymore. YMMV.
9:35 pm on July 2, 2015 (gmt 0)

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I have some pages that get quite a bit of Disqus posts and I might consider running their ads on them, but it's an all-or-nothing deal with that "Discovery box" with them.

Also I've notice some of their features just don't work correctly at all, such as "Latest Discussions" -- somebody could post 30 minutes ago and they show "Recent activity a year ago" with really old posts on everything. I don't care enough about it to write to them and complain.