Welcome to WebmasterWorld Guest from 3.80.4.76

Forum Moderators: martinibuster

Message Too Old, No Replies

Adsense Policy

Ten years later deceptive ads all the rage

     
3:52 pm on Mar 18, 2015 (gmt 0)

Preferred Member

10+ Year Member

joined:Dec 1, 2003
posts:630
votes: 0


Its no secret that Google is often in breach of its own TOS, with no content above the fold etc. made for adsense pages( how about whole niches made for Adsnse G?)
but $#%@# does
almost every download site these days has to have a giant DOWNLOAD BUTTON that is actually an ad while your real download button is barely noticeable. This after a dozen years of TOS?.....evil robot....grumble
4:19 pm on Mar 18, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:13012
votes: 222


This is not AdSense policy, it's AdWords policy. You can complain about them here:

[support.google.com...]

They have been allowing the download ads for years, so I don't expect that to change anytime soon. However they do act on other types of issues, and it probably can't hurt to make your voice known. I'd do it as a user and not a publisher though; they care more about users.
4:29 pm on Mar 18, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:26313
votes: 1028


I have to agree about some of those ads that are clearly deceptive. As netmeg says, it's an AdWords issue, not AdSense. The problem where I see the publisher getting into hot water is the placement of the ads on the page. Some are right next to the real download button, which takes less prominence.
6:08 pm on Mar 18, 2015 (gmt 0)

Administrator from US 

WebmasterWorld Administrator not2easy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Dec 27, 2006
posts:4466
votes: 332


I saw one huge green download button ad via AdSense the other day and couldn't believe that would be a good user experience. It was on an old and popular site for downloads that many programs use to manage distribution of freeware, cnet. I'm sure the distance between the actual download button I wanted and the much larger Ad "button" was the exact policy requirement and not a pixel more.
8:08 pm on Mar 18, 2015 (gmt 0)

Senior Member from AU 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 22, 2003
posts:2262
votes: 152


almost every download site these days has to have a giant DOWNLOAD BUTTON that is actually an ad while your real download button is barely noticeable

Also that "giant DOWNLOAD BUTTON" all too often leads to Malware.

Those types of AdSense ads are a particularly annoying experience.

One can only assume for the publisher of the site it works for them. I won't go near many of those sites, and I warn friends and relatives to never use them.

I'll stick with, and recommend one or two reliable download sites where experience shows me just what to "click".

AdWords aren't doing themselves any favours, nor AdSense for that matter. Thinking of the latter? Not all that long ago I heard a person advise his co-workers:

"Never click on one of those AdSense Ads because they are all riddled with Malware"

I was about to correct the person, then I thought:

If AdSense allow the perception of bad user experience to persist - then it's really their problem.

Sorry Netmeg, it is also an AdSense problem, and a problem for all publishers worried about integrity and public perception.
6:43 pm on Mar 19, 2015 (gmt 0)

Full Member from US 

10+ Year Member

joined:Apr 11, 2006
posts:243
votes: 21


And why do you always seem to see 100% relevant ads on those download sites that use deceptive ads when it's hit or miss with everybody else.
9:59 pm on Mar 19, 2015 (gmt 0)

Senior Member from AU 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 22, 2003
posts:2262
votes: 152


A good question indeed. Karma?
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members