"Revenue Profile" How to use this info?

Any actionable info in this thing?

[ken_b]

So I looked at the new Revenue Profile and while it's interesting I'm not sure there is any actionable info provided.

They show a bunch of numbers on the curve, but as far as I can tell they don't identify the source (ad blocks etc) for those numbers, so what good are they?

I get the feeling I'm missing something about this.

I did follow the info link, and it was interesting, but didn't answer the ? about actionable info.
.

[engine]

For the record, in case someone needs it, here's Google's announcement on Revenue Profile

This new report will help you understand the value of your top performing ad requests in more detail.

[adsense.blogspot.com...]

[Swanny007]

Maybe I don't get it but I don't see the value in this.

[RedBar]

I don't even see it, where is it?

I get the feeling that Google has never liked talking to me even when I was in the UPS club I NEVER had anyone to talk to!

[rocker]

I don't even see it, where is it?

Click on the Performance Report link at the top and there should be a "Revenue Profile" link in the menu on the left side of the page.

[netmeg]

It's never worked in my account, and support can't figure out why.

[anefarious1]

I also cannot find any use for the new "revenue profile"
It can only make you wish that you could get more lucrative ads served.

[icedowl]

It doesn't show in mine. Maybe it's a slow rollout.

[woody midrib]

The only uses I can see are

1. To compare revenue profiles of different segments of your site(s). This doesn't seem to be possible with the current implementation.

2. To compare the change of the revenue profile over time. Right now, you can't select arbitrary date ranges, so you'd have to extract the data manually and periodically.

So with a few added features (segmentation, date ranges), it might actually provide some additional insight.