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Tablet Revenue Dropping

     
12:54 pm on Jan 27, 2015 (gmt 0)

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I have noticed that my tablet revenue suddenly dropped on Jan 22. My Adsense revenue per click and my click through both dropped. I was wondering if anyone else was experiencing similar problems? It seems that my tablet traffic is now performing closer to my mobile traffic.
1:37 pm on Jan 27, 2015 (gmt 0)

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Nope, fortunately my tablet earnings have remained consistent unlike my desktop which has had a disaster.
5:28 pm on Jan 27, 2015 (gmt 0)

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After further digging into my stats I found that dynamic ad unit performance went down drastically. The click went down by 50% and the cpc down by 25%.
7:10 pm on Jan 27, 2015 (gmt 0)

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My sites are not responsive but my tablet RPM has been increasing and now beats my desktop RPM.
8:00 pm on Jan 29, 2015 (gmt 0)

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Our tablet RPM has been running more than 50 percent ahead of our desktop RPM this month (and about four times our RPM from smartphones, which is so bad that I recently took AdSense off our dedicated mobile pages).
9:03 pm on Jan 29, 2015 (gmt 0)

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EditorialGuy - is your site responsive?
4:01 am on Jan 30, 2015 (gmt 0)

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BRM230 what do you mean by dynamic ad unit?

thank you
1:51 am on Jan 31, 2015 (gmt 0)

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brm230: Our main site isn't. About 300 of its most popular pages have dedicated, hand-edited mobile versions, and those are the pages that were tested with AdSense code.

FWIW, our non-mobile pages work just fine on tablets, whether in landscape or portrait orientation.
2:56 pm on Feb 3, 2015 (gmt 0)

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Erku: dynamic ad units are a category of reporting with in the "creative size" dimension in the Adsense reports.

I'm confused by it because some of my ads are classified as dynamic even though I did not put responsive ad code in that specific spot.
12:09 am on Feb 4, 2015 (gmt 0)

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Oh I see. thank you BRM230
 

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