Tablet Revenue Dropping

[brm230]

I have noticed that my tablet revenue suddenly dropped on Jan 22. My Adsense revenue per click and my click through both dropped. I was wondering if anyone else was experiencing similar problems? It seems that my tablet traffic is now performing closer to my mobile traffic.

[RedBar]

Nope, fortunately my tablet earnings have remained consistent unlike my desktop which has had a disaster.

[brm230]

After further digging into my stats I found that dynamic ad unit performance went down drastically. The click went down by 50% and the cpc down by 25%.

[ember]

My sites are not responsive but my tablet RPM has been increasing and now beats my desktop RPM.

[EditorialGuy]

Our tablet RPM has been running more than 50 percent ahead of our desktop RPM this month (and about four times our RPM from smartphones, which is so bad that I recently took AdSense off our dedicated mobile pages).

[brm230]

EditorialGuy - is your site responsive?

[Erku]

BRM230 what do you mean by dynamic ad unit?

thank you

[EditorialGuy]

brm230: Our main site isn't. About 300 of its most popular pages have dedicated, hand-edited mobile versions, and those are the pages that were tested with AdSense code.

FWIW, our non-mobile pages work just fine on tablets, whether in landscape or portrait orientation.

[brm230]

Erku: dynamic ad units are a category of reporting with in the "creative size" dimension in the Adsense reports.

I'm confused by it because some of my ads are classified as dynamic even though I did not put responsive ad code in that specific spot.

[Erku]

Oh I see. thank you BRM230