January 2015 AdSense Earnings and Observations

[RedBar]

I have something I want to post!

[netmeg]

Heh if we run true to form, this won't get pinned to the top of the forum until near February.

[Bram_H]

Then we need to keep it up by adding posts :)

[ember]

Slow start to January. The last two weeks have had too many holidays, too many people off work, too many people traveling and too many people watching football. Looking forward, knock on wood, to things getting back to normal starting tomorrow.

[Mentat]

Nice traffic (I suspect Panda in the last week of the year), but very low CPM/CPC, so... low revenue.

January is very slow, February e too short :/

[MichaelP]

CPC was 10-20% higher today than in last week (less clicks though). Similarly in another ad network we participate - higher CPC. Hopefully it is indeed connected with (end of) holidays and it will get back to normal.

[whyohwhy]

Oct - Dec is my best period of the year with earnings hitting a high in December so when January comes it always feels like the rug has been pulled out from underneath me especially for the first 10 days whilst companies are sorting out budgets and new advertising. But comparing figures and percentages to last year I can't grumble as although cpc took a nose dive on the 2nd and I saw junk filler ads appearing again I am doing better than this time last year.

[FourDegreez]

I usually see a dip in CPC when the new year starts. This year I'm seeing quite a large drop.

[wrkalot]

The last few days have been the worst earnings I have ever seen.

[Erku]

Last two days, including today, drop 50-60 percent. Anyone sees the same thing?

[wrkalot]

@Erku - I'm seeing the exact same thing. Worse actually.

[MichaelP]

same as everyone - clicks are the same as always, just CPC is way down. Other ad service we use is back to pre-holliday times so it's just google.

[Chronos Slayer]

since 2015 started RPM drop 70% :/ hopefully it will go up soon.

[MrSavage]

I'm seeing a dip in January at this point, but it's still above average for me.

[Mentat]

Slow January.
Today Adsense OK, but Adx is in "panic mode" :(

[papajohn]

Last two days, including today, drop 50-60 percent. Anyone sees the same thing?

Yes, January so far is crappy!

[ian_D]

Monday was my best day ever. Today, it's totally crap.

They're showing some new fangled gradient ads with borders on all sites and CTR dropped 50% immediately. I know for a fact almost no-one ever clicks image ads on my site so I don't allow them. Now they've made all the text ads look like images so it's ruined what should have been an excellent week/month.

Those ads look horrible. Like the ugly gradient headers a lot of sites were using back in 2006. Makes my sites look awful too. They're overriding any styles I select for the ads so what's the point of having those settings?

[chocobo]

My adsense reports have stopped updating for the past few hours today (Tuesday).

CPC is quite low, but thanks to higher traffic, my earnings for the day should (hopefully) even out.

Advertisers, please roll out your media plans for 2015 already...geev me yo munneh!

[eek2121]

The roller coaster continues!

[filbiz]

Same here 40% - 50% drop CPC is very low this January. I was just wondering why last year (Jan 2014) it is not like this, not this low.

[netmeg]

Ahead for the month, but the last two days were pretty low.

[furshka]

@filbiz, I am seeing slow January as well. First week RPM is 1/3 of what it was Jan 2014 with the same number of traffic. Most of the decline is due to low CPC.

[MichaelP]

Adsense: Low cpc today too, it's bad.

Adwords: What is worse is I just realized that google adwords is not even using all the money it can spend daily for serving my ads. Over the last few days daily budget has been used 80%,60% and now even less than 30%! What gives, Google? Entire December they willingly maxed out my daily budget.

[papajohn]

January 2015 has been very bad so far!

[ember]

It's been a slow week but things are starting to pick up now. We'll see if it lasts.

[dethfire]

Very low CPC, but traffic is up a bit

[RedBar]

The first five days for me were normal average, the last two days my CPC has fallen dramatically and especially so from the USA.

PVs, CTR and Clicks all average.

[tidewatcher]

From the 1st of Jan, my CPC has dropped significantly. I have seen this before when the new year begins. Not sure what the cause is, though.

[sabrebIade]

Yeah my traffic is doing really well but CPC is through the floor.
More traffic less money, which I have seen before.

[Mentat]

the last two days my CPC has fallen dramatically and especially so from the USA.

Same situation here.
Today is panic time :(