joined:May 4, 2014
I am considering a site redesign, and I have never used a leaderboard at the very top of a page, or a 300x250 at the top right of the page -- something I see quite often on the web.
I was wondering if anyone can give me a feel for what kind of click through rates are typical for those ad formats/placements?
I've also been wondering about leaderboards on a mobile site. Are they effective?
And, of course, if you have any other suggestions, it would be great to hear them.
Thanks in advance,