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What would you say is an average rpm for a site that is not any particular niche just a place for people to waste time?
sites in this niche relies on volume, not high rpm.
If anyone runs similar niche and has better options, please do share. I would love to always test things out.
And this might actually be a strength, because sites that do rely on high RPM, are more subject to the whim of Adsense RPM; unlike sites that rely on volume which may have more steady revenue numbers because their CPM is always low to begin with.
And usually high volume sites rely on free search traffic, which we all know, can disappear overnight.
[edited by: NickFi at 6:54 am (utc) on Aug 11, 2014]
I have a new website, less than 2 months old. AdSense revenue is $14.33 and AdSense page impressions is 391. There've been 11 clicks on the adds in the last month. If I calculate RPM, I get 36.64 (it is in fact displayed as eCPM). AdSense CTR is 2.81%.
I am yet to put any useful content, so one could say my site is a waste of time...