Rpm per page

[nickys]

What would you say is an average rpm for a site that is not any particular niche just a place for people to waste time?

[ember]

I can almost guarantee you that no one in here has a site for people who just want to waste time. If you want to make any money with Adsense, you need a site that is useful to users. I've heard the average RPM is around $2. To me, that seems very low.

[ian_D]

$2 would be a very good day. I keep a few sites like that on another account just as a bit of a public service or goodwill at this point. That kind of traffic just isn't interested in ads. I suspect I get a few loyalty clicks but not much more. Average combined daily earnings for a couple of very large pr3-4 sites is more like .45 to .90 cents.

[IanCP]

What would you say is an average rpm for a site that is not any particular niche just a place for people to waste time?

$Zero

That's is my best considered answer.

[ian_D]

Actually, for most of us, running ads on a site like that would just poison the whole adsense account. So a large negative figure might be more accurate.

[ken_b]

Other than a news site, what kind of site is about "not any particular niche"?

Wasting time I can understand.

I think we've seen RPMs mentioned here that run from $0.10 to tens of dollars.

I'm guessing "not any particular niche" might be on the low end of that.

It's really one of those questions that doesn't really have an easy meaningful answer.

.

[thedonald123]

What would you say is an average rpm for a site that is not any particular niche just a place for people to waste time?

Not sure what the OP has in mind, but I'm thinking sites that are collections of one of the following: jokes, sayings, quotes, recipes, poems or song lyrics.

RPM per page would depend on if the sites goal is to make as much money now as possible or build an audience and grow slowly through Google search traffic.

With a MFA design and crappy content then a RPM per page could go as high as $7.00. But, google will not send you traffic if they don't have to. e.g. If a competitor has a nice design and higher quality content then you're not going to get google's traffic.

If on the other hand you are building to grow with the goal to dominate your niche and you're investing in a quality design and unique content your RPM will start very low, but at least you have potential for growth through search traffic. Then I'd say between $0.60 to as much as $3.00. The higher end would depend on mix of 3rd party ad networks and the season. The low would be in the beginning when you're just using Adsense and no ad network wants anything to do with you.

[thedonald123]

Also mobile traffic vs. Desktop makes difference and US traffic vs. 3rd world traffic such as India makes a huge difference.

[SnowLeppard]

a site that is not any particular niche just a place for people to waste time

Sounds like Facebook.

[frankleeceo]

0.5~1 is average. range is 0.2~2.5

[jpch]

Only those people running sites "for people to waste time" would truly know. Everyone else is just speculating.

[zarathustra2011]

I've no idea what the average is, but I'd be pretty depressed if that represented mine.

[RedBar]

0.5~1 is average. range is 0.2~2.5

That's AdSense removal level for me.

[Trueman]

RPM also depends heavily on the targeted country.

I guess some people in this post are talking about pages targeted to high RPM countries like the US, others about sites with worldwide traffic or maybe targeted to low RPM countries like India.

[frankleeceo]

@RedBar
sadly this adsense number is still considered as a decent option in the time wasting niche. It's on par with some of the other ad networks or even better at times, the interest based ads will trump all other offerings.

And it's way better than the entertainment related self-managed affiliate offers such as netflix. With affiliate offers in such a niche you are looking at 0.00 to 0.15 across all countries when dedicated ads slots to them (not allowed in nontarget countries and 0.00~0.15 in US). This is when adsense looks far more superior and is when I stopped worrying about affiliate offers altogether on the time wasting sites.

affiliate offers take significantly more time to manage and in most cases, come in exactly roughly the same as adsense offerings for the niche (even when highly optimized).

sites in this niche relies on volume, not high rpm.

ps. For a rough example, I have a passion for and run entertainment related sites with content such as "how to catch a pokemon" (mainstream example, I actually cover much obscure content for the most part). I do consider them to fall into OP's category of time wasting sites ;p.

Since there is really no real item buying intent behind such sites, and advertisers do not really target them neither. Affiliate offers that sell "pokemon" related merchandises also do not work, really, no kid buys them via the links and the RPM is a big fat 0. Adsense is suddenly looking alot better than 0.

pss. If anyone runs similar niche and has better options, please do share. I would love to always test things out.

[Sheqel]

sites in this niche relies on volume, not high rpm.

And this might actually be a strength, because sites that do rely on high RPM, are more subject to the whim of Adsense RPM; unlike sites that rely on volume which may have more steady revenue numbers because their CPM is always low to begin with.

If anyone runs similar niche and has better options, please do share. I would love to always test things out.

When optimized, some CPM networks may exceed the figures you're quoting.

[ember]

And this might actually be a strength, because sites that do rely on high RPM, are more subject to the whim of Adsense RPM; unlike sites that rely on volume which may have more steady revenue numbers because their CPM is always low to begin with.

And usually high volume sites rely on free search traffic, which we all know, can disappear overnight.

[Sheqel]

And usually high volume sites rely on free search traffic, which we all know, can disappear overnight.

While true in a lot of cases, may not be true for communities which can by high traffic yet have a big chunk of direct-traffic-repeat-visitors, of low RPM.

Additionally social media can be a source of big traffic.

[NickFi]

I have a new website, less than 2 months old. AdSense revenue is $14.33 and AdSense page impressions is 391. There've been 11 clicks on the adds in the last month. If I calculate RPM, I get 36.64 (it is in fact displayed as eCPM). AdSense CTR is 2.81%.
Almost all visitors and all people who clicked on the adds came from one referrer only, so if that guy gets annoyed with me, my earnings are history :)
I am yet to put any useful content, so one could say my site is a waste of time...

Nick

[edited by: NickFi at 6:54 am (utc) on Aug 11, 2014]

[denisl]

I am yet to put any useful content,

So your visitors may be clicking on ads because there is nothing useful on your site - a risky situation.
It might be a good idea to remove adsense for now and create some useful content..
Also have a read of the Google rules on publishing your figures

[ember]

I have a new website, less than 2 months old. AdSense revenue is $14.33 and AdSense page impressions is 391. There've been 11 clicks on the adds in the last month. If I calculate RPM, I get 36.64 (it is in fact displayed as eCPM). AdSense CTR is 2.81%.

I am yet to put any useful content, so one could say my site is a waste of time...

I see that you are new here. First, welcome. Second, don't post your stats. It is against Adsense rules. Third, add some useful content before your Adsense account gets banned.

[NickFi]

Hi Denis,

I think you are right, probably the adds are more interesting than the actual content. I am working on creating content and a new lookout for the site. I will not remove adsense, the number of clicks on adds is not significant, just 12 clicks in over a month. I was not aware about confidentiality rules in regards to AdSense - thanks for pointing that out.

[NickFi]

Thanks Ember, will do what you said.

[tangor]

Time wasting sites, to me, have something useful for wasting the time. If the site (as it seems from the description) is pages stuffed with ads and no content... it will not last long, and you might piss off what visitors you do get from the SERPS... There should be SOMETHING there for the user! YMMV

[IanCP]

Heh! This kind of site reminds me of the 1,000's of boiler plate sites out there, sold by scammers to a gullible public for obscene sums of money, with guaranteed traffic to become an Amazon Affiliate.

Make millions on the internet from home, no work required at all, as advertised on TV. Apparently they even get TV programmes giving them free publicity.

One well known firm and associates in Arizona has been doing it for years - and not an ounce of consumer protection.

The Amazon Affiliate Discussion boards average one victim coming forward every few weeks. Complain to the operators, they'll convince you to spend a few more $1,000 on "advertising".

And no one does anything about it - particularly Amazon.

[/Rant]

[NickFi]

IanCP, that's my thought about most of the websites sold through flippa. A lot of them apparently sell for thousands of dollars and they worth nothing if you ask me. I am curious if anybody purchased an established website and had a positive experience after that? If I had a website making money, I would not sell it.

NickFi

[tangor]

and not an ounce of consumer protection.

The sheeple rarely bleat their embarrassment, sad to say.

I am curious if anybody purchased an established website and had a positive experience after that?

And if they did, would they advertise that and make their competition that much greater?

[graeme_p]

@NickFi, well I would sell for the right offer. I did try to sell a site two years ago, and the range of offers was very wide. A worthwhile buyers is one who is buying it as a business (possibly complementary to other businesses), preferably one that is complementary to their existing business - people who are interested in your particular site, not just any adsense or affiliate site they can get cheap.

Flippa is probably the wrong place to find that kind of buyers, and so is probably the wrong place to sell a site that is actually any good.

[NickFi]

@Graeme_P what is your expectation of a fair offer based on the income of a website? If there is a pretty constant net income of about $500 per month, you would not sell it for less than what?