joined:May 1, 2005
I have a number of different sites with varying ctr.
I was looking at my stats on one particular site with statcounter. This allows me to see exit link activity. I find that according to stacounter the number of ads clicked is approximately 3x the report in adsense reports. Now I realise that some could be accidental clicks and that clicks may be discounted if the person goes straight back to my site and clicks another link.
Nevertheless the discrepancy seems very large. As say I have other sites which don't have nearly such a big difference and I can't see anything about this one particular site that makes it any different.
I use different sized ad units and the discrepancy exists across different sized units. My page ctr is reported by adsense to be around 1.5%
Any thoughts on:
- is statcounter likely to be accurate in its reporting of exit links?
- anything I could try to change this
Ps there are no fraudulent clicks or anything dodgy that could produce that effect. Traffic almost entirely from organic search with just a little bit via relevant links from other sites.