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Today we’re happy to launch a new display-only format that we call magazine ads. To optimize revenue, we normally recommend that you enable both text and display for your ad units, however we recognize that the type of ads you feature on your site is also influenced by your own style preferences. To that end, we’ve created a new format allowing text advertisers to increase competition on your display-only ad units while maintaining a design aesthetic suitable for display.
If a text advertiser is the winning bidder for your ad unit, their ad will appear in the magazine ad format. This format has been designed with print magazine ads in mind, putting a big emphasis on space and typography and displaying a new look distinctive from our regular text ads. Take a look at the examples below to see how magazine ads will look in your display ad units.
If you currently have display-only enabled ads on your site, magazine ads will automatically be set up for these ad units. If you’d prefer not to show magazine ads, you can disable them through the Enhanced display option in the My ads tab in your account.
For now, when magazine ads are enabled for your display ad units, the Ad Review Center will still show you the original text ad provided by the advertiser and not the the newly-styled magazine ad. Check out our Help Center for more information. We’d love to hear if you’re using magazine ads already -- share your experience and feedback over on the AdSense +page.
Is the glass half full or half empty?
If you ask me, it looks not that different than the previous text ad format. I doubt this latest option has much impact for publishers/advertisers.
I kind of like the format, but it seems an odd way to introduce it. I'm not willing to go all display ads in an ad unit anyway.