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New AdSense Ad Format: Magazine Ads

Text Ads Will Be Converted for Display-Only Settings

     
11:32 pm on May 15, 2014 (gmt 0)

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I just got this update in an adsense email. So, if I understand this correctly, if you are running image only ads then you get the cool magazine format instead of the usual ugly text ads from Adsense.

I just switched all of my ads to image only. I really like the way the magazine ads look, much classier than typical text ads and they don't have the ugly square arrow in them (at least for now).

[groups.google.com...]

Today we’re happy to launch a new display-only format that we call magazine ads. To optimize revenue, we normally recommend that you enable both text and display for your ad units, however we recognize that the type of ads you feature on your site is also influenced by your own style preferences. To that end, we’ve created a new format allowing text advertisers to increase competition on your display-only ad units while maintaining a design aesthetic suitable for display.

If a text advertiser is the winning bidder for your ad unit, their ad will appear in the magazine ad format. This format has been designed with print magazine ads in mind, putting a big emphasis on space and typography and displaying a new look distinctive from our regular text ads. Take a look at the examples below to see how magazine ads will look in your display ad units.

If you currently have display-only enabled ads on your site, magazine ads will automatically be set up for these ad units. If you’d prefer not to show magazine ads, you can disable them through the Enhanced display option in the My ads tab in your account.

For now, when magazine ads are enabled for your display ad units, the Ad Review Center will still show you the original text ad provided by the advertiser and not the the newly-styled magazine ad. Check out our Help Center for more information. We’d love to hear if you’re using magazine ads already -- share your experience and feedback over on the AdSense +page.
11:38 pm on May 15, 2014 (gmt 0)

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Here's a link to larger images of the magazine ads:

[lh4.googleusercontent.com...]
11:46 pm on May 15, 2014 (gmt 0)

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I just made one and got a text ad. So if there is no magazine ad available you get a text ad that you have no control over color or font.
It gives you standard color and font.

Ad style
(AdWords ads only)
Ad styles do not apply for these settings


hmmmm :)
12:05 am on May 16, 2014 (gmt 0)

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Ruh Roh.

I don't care if they plaster a pink elephant in the new ad format, just don't mess with my earnings.

Thanks man.
1:37 am on May 16, 2014 (gmt 0)

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Magazine ad finally showed up and not too impressed. If there is no display ad then you get the beige background text ad with round arrow.
12:29 pm on May 16, 2014 (gmt 0)

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I kind of like the format, but it seems an odd way to introduce it. I'm not willing to go all display ads in an ad unit anyway.
12:57 pm on May 16, 2014 (gmt 0)

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This is good news for publishers who opted out of text ads because it will increase competition in the "Display Only" auction.

But it could be bad news for publishers because this means there are more publishers competing for the text ads. Those who had opted out are back in competition.

Is the glass half full or half empty?
1:47 pm on May 16, 2014 (gmt 0)

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Is the glass half full or half empty?


Hard to tell, to be honest. To me, they don't look different than the existing display ad units, at least in the illustration Google provided on the AdSense blog. Is there something I'm missing?
2:48 pm on May 16, 2014 (gmt 0)

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The ads look good. The real question is whether they'll perform any better than conventional text ads do.
2:58 pm on May 16, 2014 (gmt 0)

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I have seen this format showing up on one of my sites for about 2 months now. If you ask me, it looks not that different than the previous text ad format. I doubt this latest option has much impact for publishers/advertisers.
4:04 pm on May 16, 2014 (gmt 0)

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If you ask me, it looks not that different than the previous text ad format. I doubt this latest option has much impact for publishers/advertisers.


The previous ad format (with the circle arrows) worked much better for me than this current format so I say, bring it on. I'm giving it a try right now but haven't seen the magazine format yet. Might be because using all image ads isn't something I've done much of in the past. We'll see.
8:03 am on May 17, 2014 (gmt 0)

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I kind of like the format, but it seems an odd way to introduce it. I'm not willing to go all display ads in an ad unit anyway.


My thoughts exactly Netmeg. Google had the choice of making this happen without forcing publishers to switch to image only. Giving up all control as to font style, size and color is not something I want, at all. For that reason I have no intention of using this new "product" and I sincerely hope they do not force it upon us in the future.
12:06 am on May 18, 2014 (gmt 0)

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These look really nice, but what a bizarre way to implement them.

I'm not sure that these are necessarily meant to be in any way equivalent to the current text ads, but the timing is unfortunate when they hobble us with the square blocks and then make these new shiny ones semi-hacked onto the display ad serving structure.
10:57 am on May 19, 2014 (gmt 0)

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>I don't care if they plaster a pink elephant in the new ad format, just don't mess with my earnings.

So anyone seeing any improvements in earnings?
1:14 pm on May 19, 2014 (gmt 0)

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THIS IS BRILLIANT! Thank you, Adsense!
2:05 pm on May 19, 2014 (gmt 0)

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If they get rid of the square blocks, my earnings will PLUMMET

The square blocks of caused a 40% increase in CTR.

These new magazine ads also only appear to affect those with DISPLAY ONLY ads (not sure why anyone would want display-only).
6:20 pm on May 19, 2014 (gmt 0)

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not sure why anyone would want display-only


Google allows adding one display-only unit to a search result page with Custom Search Ads but doesn't allow adding any text units.