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Adsense report layout

Month to date

     
7:57 am on May 8, 2014 (gmt 0)

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I think I missed something here - looked through recent threads and can't find anything.
On the homepage of my report I used to have something like "last months estimated earnings" and "month so far".
Now I have today, yesterday, last 7 and last 28 and then % comparison with previous period.
The old version was much more helpful for me - any idea how I get back to that?
9:46 am on May 8, 2014 (gmt 0)

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Just checked, mine is still showing the old style
10:00 am on May 8, 2014 (gmt 0)

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On the bottom left, i have the option 'revert to prev home page'. Select opt out and you go back to the old version.
10:06 am on May 8, 2014 (gmt 0)

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They've changed mine as well. I also want to see 'Month so far', but now get 'Last 7 days' and 'Last 28 days'.

The obvious thing, it would seem to me, is to make the front page customisable rather than Google dictating what everyone sees. We all want to see different things, so let us choose.

I would also like to see 'Number of clicks' and 'Site Wide CTR' on the front page without going into 'Performance Reports'. There's plenty of available real estate on that page and it would be a simple thing to implement.
10:32 am on May 8, 2014 (gmt 0)

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Thanks. Even when I looked for it I couldn't see the "revert" button!
I think I may have had a while when I had a transitional version which was half way between what I have now and what it has gone back to now.
10:37 am on May 8, 2014 (gmt 0)

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I didn't notice the "revert" button until reading about it. Even then there was an incredibly faint popup that I had to click on to confirm.

I much prefer to see earnings reported in line with the payment cycle.
11:52 am on May 8, 2014 (gmt 0)

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I do see more options on the scorecard like multi screen which i didnt saw on the old homepage.
12:25 pm on May 8, 2014 (gmt 0)

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In a perfect world, they'd have a bunch of modules that we could drag and drop to customize the metrics that are important to us. I have no need for country information; all my sites are targeted to states. And it would be WAY more useful to me to have a comparison metric for the same time last year.

But of course... this isn't a perfect world.
6:30 pm on May 8, 2014 (gmt 0)

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I'm missing the Month-to-date feature (noticed yesterday) as well and have seen a lot of changes in the scorecard recently -- mostly welcome as I find the page speed features telling even if YSlow can do the same thing. Puts it all in one place and give me some insight to what G thinks of my pages regarding speed, and now, layout for mobile. I really do want my MTD line-item item back though. Have to get that info in performance reports now which is a bit of a pain.
3:36 pm on May 9, 2014 (gmt 0)

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I agree. This lack of month to date bothers me. Anyone want to share rationale for deciding why the default is not what we are wanting?

Just reverted back. Nope, I didn't leave feedback which means I shouldn't complain later...
5:12 pm on May 9, 2014 (gmt 0)

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I was about to complain about the "month so far" thing, but I saw something even more annoying. A pop up on the right suggested to convert an ad unit to "text/image" instead of "text only". And what's bothering about it is that the ad unit is a LINK UNIT! *palmface*
2:33 pm on May 19, 2014 (gmt 0)

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It took me a while to really notice since Adsense has been a pain in the past few months... but I don't have any options to customize or to revert... going to the report page to see how much I am earning this month... is simply retarded.
2:36 pm on May 19, 2014 (gmt 0)

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I have the theory that this is a method for people not being able to track correctly their monthly earnings.. so they can fluctuate/manipulate numbers... Are you sure you were gainin this X ammount of money this month, or do you "believe" you were gaining that? Pffft...
2:54 pm on May 19, 2014 (gmt 0)

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I find it annoying too without the month to date. Don't really care how much I made in the last 28 days. I need to get an idea of how much my next payment will be and to get that quickly you need to know month to date.

Their 28 days makes sense if you are a site or business that has a flatline traffic - because the last 28 days will give you a general idea of what your monthly payment will be. I do not. My traffic can fluctuate wildly depending on the time of year. So certain times of year, it's always going to be up over the last 28 days and certain times of year it will always be down over the last 28 days and the number is kind of meaningless for figuring out what end of month will look like and the growth number over last 28 days means nothing to me.
3:12 pm on May 19, 2014 (gmt 0)

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I do get the impression that Google is trying to steer us towards the metrics they want us to think are important, instead of the ones we think are important, and that's why I am resisting moving to the newer interface.
3:54 pm on May 19, 2014 (gmt 0)

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I do get the impression that Google is trying to steer us towards the metrics they want us to think are important, instead of the ones we think are important, and that's why I am resisting moving to the newer interface.


This may be a relevant impression but then again, maybe Google really does want us to succeed and is therefore pointing us at the things we need to be paying attention to. Monthly earnings don't tell the whole story and tend to get people thinking in big chunks. The subtleties of the day-to-day grind are much more nuanced than a monthly total can document. Monthly totals can be uplifting or a bummer but so can daily totals. In any respect, I don't doubt that there are even more changes to come so who knows what else we'll see. There's been a lot of restructuring in virtually every part of the Adsense program. I expect nothing less than what I've seen and actually, I expect (no, I want) a lot more.
6:17 pm on May 19, 2014 (gmt 0)

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Right, but they don't run my business, and I am not the average publisher.
6:54 pm on May 19, 2014 (gmt 0)

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Monthly earnings don't tell the whole story

Yeah, but they dictate how much I can give my writers the following month, and they like to know that sooner than later. I'm with Netmeg, my business is not like others and right now the AdSense dashboard is not all that helpful to me. It is meant for someone who makes roughly the same amount every month and is hoping for an even, smooth growth.

They need to give us the choice of how and what information we see on that dashboard. What works for me may not work for others and vice versa.
8:53 pm on May 19, 2014 (gmt 0)

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@netmeg and hannamyluv: Interesting points. Having said that, I've always found the real meat to be in the performance reports section anyway. I made a mention back when they moved CTR off the main page as well. Now I'm finding that it's better placed in an ad unit report anyway. Each has their own needs and the argument for flexibility isn't an empty one.
9:02 pm on May 19, 2014 (gmt 0)

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Yes, well I reverted to the old style, and I have all I need to know instantly at my first glance.
10:11 pm on May 19, 2014 (gmt 0)

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Yes, well I reverted to the old style, and I have all I need to know instantly at my first glance.


Lucky you. I haven't seen a "revert" option anywhere in quite awhile. Must have stayed with the new too long. Oh well, it works for me even if they did muck it up a bit.
9:43 am on May 20, 2014 (gmt 0)

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Having said that, I've always found the real meat to be in the performance reports section anyway

Well, yeah, but I only want to review those once a month. I don't want to review them daily. Which is what I am forced to do right now because the info I want is now not on the dashboard. It is a PITA is all.
1:10 pm on May 20, 2014 (gmt 0)

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I don't live off my AdSense (I could, but at this point, I don't) and my best earning sites are seasonal (thus spiky earnings), so the metric that matters most to me is performance over the same time last year. I'm not so much looking to see if I made $5 today or $5000 today, but I do want to know if I've improved over last year.

(So yea, maybe not the average publisher)

The revert option should be in the lower left corner of the AdSense dashboard page.
5:37 pm on May 20, 2014 (gmt 0)

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metric that matters most to me is performance over the same time last year

Where I got my business training in the field many, many moons ago, we were taught that this was the only metric that mattered. While my site fluctuates wildly through the year so I am reliant on year over last, every business varies somewhat from month to month - even week to week. Holidays, media events, internet usage and weather influence every business over the course of a year.

I am actually really surprised to see Google trying to push publishers into a month to month mindset. It is not really a good mindset to be in if you plan on being in business for years to come. And it would behoove them to have publishers who were in it for the long haul.
5:54 pm on May 20, 2014 (gmt 0)

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Heh, Baby steps. Since they probably realize they have a number of publishers who check their stats every five minutes, maybe they're figuring on convincing them to think monthly *first*
5:57 pm on May 20, 2014 (gmt 0)

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:D
7:04 pm on May 20, 2014 (gmt 0)

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The revert option should be in the lower left corner of the AdSense dashboard page.


I think I know why I don't have this. Because of a recent change in business structure and name (this year), I had to open a new Adsense account. I'm betting new accounts just don't have a revert option because they never had the old interface to begin with. Oh well. Some day it will probably be gone for everyone.
 

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