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New Look Google AdSense Text Ads

     
8:47 pm on May 1, 2014 (gmt 0)

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Users are consuming more and more web content across screens. Given this shift, we’re updating the design of our text ads to strengthen their performance and make them more consistent and easy to read across devices.

Our new text ads have been designed with better readability in mind, regardless of what device they’re being viewed from. We’ve introduced a new default color palette of blue and grey, making the ads easier to read for the user. We’ve also updated our default font to Roboto, designed for easier readability on mobile devices as well as desktop. With this change, we’ve aligned our text ad font with the web font we use on our Android OS.New Look Google AdSense Text Ads [adsense.blogspot.com]
We've also made improvements to the ad call-to-action button by making the tap target size and position more user-friendly across devices.
9:44 pm on May 1, 2014 (gmt 0)

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Yep, I already posted that this will be the worst AdSense month ever. This is Google's way of trying to get more clicks on mobile. They are screwing up even further a screwed up program. It's unbelievable the incompetence of the AdSense management.
10:03 pm on May 1, 2014 (gmt 0)

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Beginning to wonder if anyone reads anymore, or for that matter simply looks at their own website once an awhile. It's like having a conversation with a wall in here sometimes.

No offense intended engine but this topic is now scattered in numerous threads.
12:05 am on May 3, 2014 (gmt 0)

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@ Avalon37

I'm sorry you feel that way, but this is the best thing they've ever done. This is incredible. I love how these things look.

My CTR across all sites is WAY up because of this.
3:06 am on May 3, 2014 (gmt 0)

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Does anyone know when these new text ads were first implemented?
4:12 am on May 3, 2014 (gmt 0)

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Try visiting the Google Blogspot site using the link in the 1st Post here - that is where they announced the change so maybe you can see the date there.
5:12 pm on May 3, 2014 (gmt 0)

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Not happy with the look but the results look promising.
8:05 am on May 13, 2014 (gmt 0)

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Yeah, when is G going to realize already that mobile browsing is just another passing fad? Guess it'll take more local ordinances to keep mobile-zombies from walking into traffic and drowning in mall fountains. :)
6:33 pm on May 13, 2014 (gmt 0)

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Well I guess I don't need to start a thread about this. I agree with webcentric that it's getting a bit fractured these discussions and it's a bit hard to discuss the meat of this.

That said, I just turned off enhanced text ads today. In a sense I'm wondering what effect this will have on the rectangles. I'm from the camp that believes the rectangle is a blemish on my website. A sore thumb as it were.

I understand the OP and what Google is saying about the move to these. I also understand that people are enjoying nice success today regardless of them.

Since we're talking about these new text ads, then please tell me. Go do some web surfing and tell me if these formats effectively make the web ugly. Intrusive is a word that comes to mind. I don't see my opinion or feelings changing anything, but proof is in the pudding. If money is being made with these, then they are here to stay. I get that. On the other hand I also consider the possibility of being a tester for an ad format that isn't being used on Google's own properties and that I (along with other publishers) are a MASSIVE source of test results. You can't buy that kind of test group. We will help determine what works and what doesn't work I suppose. If I want to be completely cynical, then I would wonder if at the end of the hardcore testing, a portion of publishers receive a pink slip. Smart is to get your testing done with the greatest number of test subjects possible. It's a lot easier to be radical when you know what's coming down the line. That's the completely cynical mindset and I'm not of that mindset. I'm also not counting on Adsense being around for me to enjoy for the remainder of my lifetime either.

For now though, I'm curious of anyone who is taking off their publishers hat for a moment, actually enjoys visiting websites with these ad formats plastered everywhere. Perhaps I'm alone on that. Perhaps you get to see image ads instead. No idea. I see these all over the place and nobody can convince me that these are good for the betterment of the web.

Update: Turned enhanced text ads back on based on helpful results mentioned by other members here. I have the freedom to do it, but clearly going against the grain is going to be counter productive. My test running time: 2 hours. LOL.
2:44 am on May 14, 2014 (gmt 0)

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Not happy with the look but the results look promising.


I'm wondering where I can verify that my clicks are coming from image clicks vs text ad clicks in my control panel. I have both text/image enabled. Do you just have image ads disabled? I'm just wondering what tools and or analysis that you're using to determine the success of these new formats.
5:40 am on May 14, 2014 (gmt 0)

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@MrSavage - you can do this by clicking on "Add dimesion" and selecting "Ad types" from the drop-down if I'm not mistaken.

Re: the square arrows. My main problem with these is that they break the consistency of page design in many places where they appear.

That is, the hard edges of the rectangle are frequently not lined up properly with other borders on the page. This creates a visual jarring effect.

Worse still, the position of the arrow changes depending on the text of the ad served, so you can't hack some CSS margins to fix it.

This wasn't as big a problem with the circular arrows, as the softer, less authoritarian curves of the disc are more likely to fit with different styles of layouts, even when the positioning of the arrow is way off.
4:22 pm on May 19, 2014 (gmt 0)

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I am seeing a version of this text ad format where the "dark square box" actually gets smaller and then bigger. It is expanding and contracting ever so slightly. Anyone else seeing this?
4:35 pm on May 19, 2014 (gmt 0)

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My main problem with these is that they break the consistency of page design in many places where they appear.

That is, the hard edges of the rectangle are frequently not lined up properly with other borders on the page. This creates a visual jarring effect.

Worse still, the position of the arrow changes depending on the text of the ad served, so you can't hack some CSS margins to fix it.

This wasn't as big a problem with the circular arrows, as the softer, less authoritarian curves of the disc are more likely to fit with different styles of layouts, even when the positioning of the arrow is way off.


You just put my design considerations for these ads in a nutshell Peanut45.
 

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