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Users are consuming more and more web content across screens. Given this shift, we’re updating the design of our text ads to strengthen their performance and make them more consistent and easy to read across devices.
Our new text ads have been designed with better readability in mind, regardless of what device they’re being viewed from. We’ve introduced a new default color palette of blue and grey, making the ads easier to read for the user. We’ve also updated our default font to Roboto, designed for easier readability on mobile devices as well as desktop. With this change, we’ve aligned our text ad font with the web font we use on our Android OS.New Look Google AdSense Text Ads [adsense.blogspot.com]
We've also made improvements to the ad call-to-action button by making the tap target size and position more user-friendly across devices.
Not happy with the look but the results look promising.
My main problem with these is that they break the consistency of page design in many places where they appear.
That is, the hard edges of the rectangle are frequently not lined up properly with other borders on the page. This creates a visual jarring effect.
Worse still, the position of the arrow changes depending on the text of the ad served, so you can't hack some CSS margins to fix it.
This wasn't as big a problem with the circular arrows, as the softer, less authoritarian curves of the disc are more likely to fit with different styles of layouts, even when the positioning of the arrow is way off.