Google is doing *some* conversion tracking, right?

Could they be using this information for higher payouts?

[HughMungus]

I haven't really seen anyone talking about converstion tracking lately (where Adwords advertisers let Google know when they've made a sale as a result of an Adsense click). What I'm wondering is if this factors into the amounts paid to publishers or not. That is, if your site results in a sale as reported by the advertiser to Google, you get paid more for your future clicks (or something)...?

[blaze]

Yes, I think that is pretty much a foregone conclusion.

We do know that the click cost increases, they sent out a press release with regards to that.

Of course, this logically implies the reverse as well -> fewer conversions, smaller payout.

[elguapo]

I haven't really seen anyone talking about converstion tracking lately

it's always been talked about, as it is covered under the term "smart pricing"

[mquarles]

Anyone know the lag on this? It seems like I have gotten a jump in EPC about two weeks after a new site is introduced more than once.

I guess it could be based on volume or time though :¦.

MQ

[europeforvisitors]

I haven't really seen anyone talking about converstion tracking lately (where Adwords advertisers let Google know when they've made a sale as a result of an Adsense click).

It isn't just sales. Google lets the advertiser define a "conversion" as a "business action" such as an inquiry, a registration, an amount of time spent on the advertiser's site, etc. This makes sense, because not all AdWords/AdSense advertisers expect clicks to turn into immediate e-commerce or affiliate transactions: They may be trying to obtain high-quality leads instead.

By the way, Google AdWords has a Conversion Tracking FAQ at:

[adwords.google.com...]