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The thing is that these people don't stop making websites. They may grow and change - become better net citizens (mostly). And they find other ways to monetize. ...this policy of disregard for collateral damages has worked well across the board. They have applied it to their best interest for search results and AdWords. But maybe it does not work so well for AdSense.
[edited by: martinibuster at 2:15 pm (utc) on Jan 30, 2014]
Google's earnings: What future for plunging AdSense business?
Summary: AdSense represents about one-third of total revenues and is important to lots of media companies.
Large media companies such as New York Times are part of the AdSense network... If there are problems in generating AdSense revenues, it will affect many media companies, too.
Some Silicon Valley reporters would rather follow a car that drives itself than follow the money.
GOOG's Q3 report showed zero growth for AdSense compared with 22% yearly growth for its AdWords network.
But is AdSense shrinking because of Google's war on spam and pirates? Or, is it reflecting deeper issues with online advertising that could become serious problems with Google's advertising business?
Many publishers are amateurs who do not understand the basic concepts of sales driven advertising.
How often has AdSense presented itself as a set it and forget it revenue source? With the rise of WordPress...
If I were AdSense I'd put out a notification in the console at least twice a year reminding people to read over the TOS, and point out any recent changes.
[edited by: martinibuster at 1:14 pm (utc) on Jan 31, 2014]
[edit reason] Edited for TOS. ;) [/edit]
to improve advertiser confidence
[edited by: hannamyluv at 10:16 pm (utc) on Jan 30, 2014]
How would your solutions help with getting AdSense publishers?
Are advertisers pulling out wholesale from publishers' websites?
[edited by: netmeg at 10:20 pm (utc) on Jan 30, 2014]
Google's transformation into a "Knowledge Engine":
My opinion is maybe all their penguin and panda updates might NOT be working for them like they thought it would
The 'anti-spam' team has hurt more legitimate companies then spammers.
I have to imagine that one of the reasons AdSense revenue is down for Google is the fact that organic results more and more and just huge brands and big box retailers. These type of sites almost never have AdSense ads on them.