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Mobile Anchor Ads Being Tested With AdSense Publishers

     
12:33 pm on Nov 27, 2013 (gmt 0)

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Over the past few months, we’ve regularly talked about the growing number of users accessing publisher content via mobile devices, and the importance of creating a positive user experience across all devices. In this same spirit, we’re happy to let you know about mobile anchor ads for smartphones, a new feature we’re starting to make available that’s focused on giving users a better experience with ads on mobile devices.

Mobile anchor ads work by allowing a 320x50 banner ad unit to be anchored to the bottom of the smartphone screen, staying there when your users scroll up or down the page. At the same time, users remain in control -- they can dismiss an ad when they find it’s not relevant or want to free up the screen space, simply by swiping the ad left or right. When this happens, the anchor ad will fade and be dismissed and no other anchor ad will display unless the user reloads or visits another page.Mobile Anchor Ads Being Tested With AdSense Publishers [adsense.blogspot.com]
We’ve started enabling this feature for a select group of publishers today, and will gradually roll it out to everyone over the coming months.
3:26 pm on Nov 27, 2013 (gmt 0)

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This is big news, thank you. Can anyone share if their account has it enabled and how did it affect earning?
4:50 pm on Nov 27, 2013 (gmt 0)

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Not yet, but I'd like to try it.
8:10 pm on Nov 27, 2013 (gmt 0)

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Yes to effected, nothing major to report about earnings just yet, probably because of the Thanksgiving in US
8:43 pm on Nov 27, 2013 (gmt 0)

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Not yet, but I'd like to try it.
I won't be trying it for two reasons.
1: I do not cater for mobile/cellphone users.
2: I think it is wrong to have an advert like that. If we were to place an advert in a floating/anchored style, we would be banned.
8:54 pm on Nov 27, 2013 (gmt 0)

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2: I think it is wrong to have an advert like that. If we were to place an advert in a floating/anchored style, we would be banned.


Also bad timing. On iOS, 7 you have to tap the top/bottom of screen to bring bad hidden menu bars.
4:16 am on Nov 28, 2013 (gmt 0)

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I was wondering about that, some phone functions include tapping the bottom of the screen to pull up menus... will this ad cover that area?
6:14 am on Nov 28, 2013 (gmt 0)

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Oh this is a bad idea. I hate those ads that do that on my mobile screen, I'm working off a small screen to begin with, don't punish me. So... I won't be trying these out.
3:41 pm on Nov 28, 2013 (gmt 0)

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From the advertiser's end, has anyone seen a 320x50 ad option in their AdWords account? I have 300x50 but not 320x50.
5:00 pm on Nov 28, 2013 (gmt 0)

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I wonder accidental/invalid clicks this will lead to?
5:21 pm on Nov 30, 2013 (gmt 0)

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How do you find out if this has been eneabled in your account? I have that banner size listed as "mobile banner", but does it anchor? Just curious as I really don't like the idea of it staying in the face of the user, and invalid clicks will be high I'm sure.
12:17 am on Dec 4, 2013 (gmt 0)

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This has to be setup for you by your adsense account manager, and requires some extra code on your ad tag.

So far results seem quite favorable. What I don't know is whether they serve the anchor on devices based on viewport width or whether they are testing the user agent.
1:36 pm on Mar 22, 2014 (gmt 0)

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Does anyone know if this has been rolled out to everyone as they said would happen a few months back? I still can't see it in my account. Thanks
3:44 pm on Mar 22, 2014 (gmt 0)

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"Improving the user experience" is Google doublespeak at its best. Anchored ads are simply annoying and I doubt that users will like them because they can be hidden. As an advertiser, I welcome the option, though. Also, I'm really interested in how the swipe-to-dismiss feature is implemented as many users won't dare to touch an ad. This is also something that might lead to fake clicks.
11:08 pm on Mar 22, 2014 (gmt 0)

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I emailed support. Was just curious if it had been publicly rolled out and I'd missed it. I don't see it in my ad options.
12:16 am on July 18, 2014 (gmt 0)

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Haven't really been paying a lot of attention, but these appear to be all over my sites now. The mobile AdSense ad anchored at the bottom of a smartphone screen. The thing is, #1 I didn't do anything to make them appear (nor do I know how to make them stop appearing, if that's a thing) and #2 in some cases it means there's four ads displaying on a page, instead of the three. I wonder if that's supposed to work that way. Guess I need to hit up support. At any rate, check your sites on a smart phone.
1:22 am on July 23, 2014 (gmt 0)

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netmeg - I'm pretty sure what you're seeing on your sites are courtesy of of the Media.net your running. By default they enable mobile ads when you create a new ad unit. Go into your ads on Media.net and select one then choose edit. Scroll all the way to the bottom and click on advanced options and you see the option to turn off mobile ads. Since you've said most of your traffic is mobile you'll have to figure out if those ads are worth showing or not.
12:24 am on July 24, 2014 (gmt 0)

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I'm late to the party again, but I've noticed Go Daddy has a nifty preview feature for viewing Mobile Device displays and Non-Mobile Device displays.

FarmBoy
 

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