I like the "today so far" and "yesterday" comparison of earnings. That is much better than it used to be.
I wish that the "Page views" and "RPM" had a similar comparison. Unfortunately, they appear to be only "today so far".
It would also be nice to have "last seven days" vs "previous seven days" on the home. I did use the weekly reporting feature on the previous incarnation of the home page.
The scorecard stuff is the same info, but arranged differently.
The other stats on there aren't likely to change on a day to day basis, so while interesting I don't know why they put them on the home page.
It did get me to take a look at the "top platforms" report where I learned that my RPM for tablets is about 3 times higher than my RPM for "desktop". An interesting insight, but one that doesn't need daily monitoring.
The upgrade is nice. But from my point of view is missing one of the most important data feature, the number of Clicks. It has the Page Views the Total Earnings and the RPM. It's very important, unless for me, to have a quick view to the Clicks, the Page CTR and the CPC. That's essential to know if the site is targeted by click bombers or if there's something unusual, like a click with a high CPC, or the opposite, a lot of clicks with a low CPC.
Another product that's in beta. I'm off season and didn't sign up for it, so I don't know much about it, but it has to do with publishers (maybe of a certain traffic level) being able to set a daily price for a certain percentage of impressions for a specific advertiser who inquires. But again, that's just how it was more or less described, no guarantees that's how it actually works.
We'll probably all be forced into the new interface at some point; they do say they're still working on it (and also the Scorecard)
Am I the only one enjoying the new page? I'm used to the mobile version of Adsense however, and this page shows exactly what's on the mobile version. The first few days it was rough around the edges, but it's gotten better.
I initially like the "compared to the same day last month" feature but I'm finding it to inaccurate to use for two reasons:
1) It doesn't take into account that last month started on a weekday but this month started on a weekend, so this month looks worse by comparison. It would be more useful to have a comparison to the last 28 days in that case.
2) If today just started it will still compare to the full day last month. This is especially noticeable at the beginning of the month when an entire days worth of revenue can have drastic effects on the percentage.
I saw it. Looked for navigation so I could do my business. Didn't see the navigation. Clicked the link to switch to the classic version. Done. When I have time I'll take a second look. But for now, my initial impression is that it's not an improvement.
Changes should make things easier to do. Links to common tasks should be immediately at hand.For me, those two basic requirements were not met.