I've been following a lot of discussions on here recently about Adsense in the hope that I can recover some of my dwindling earnings.
I believe I may have been smart priced and I'm looking for a way to recover both my CTR and CPC value.
Here's my situation...
I've been an Adsense publisher for probably about six years. In the first five years I probably made a few hundred dollars, but in September last year things quickly grew.
By January 2013, I was disappointed if I didn't reach four figures each day and my earnings stayed like that until the middle of this month (October 2013).
On an average day I'd receive 3-4000 clicks so I've got lots of data to be able to come to the conclusion that I've been smart priced.
Anyway, from October 1 both CTR and CPC gradually started to decline across all sites in my account and by October 26th my RPM was at half of what it should be.
On October 27th I had a huge decline in CTR and CPC so my RPM halved again.
I'm now making 25% of what I normally would be with the same traffic.
Am I right in thinking that this is smart pricing in action?
What can I do to improve my CTR and CPC so my RPM goes back to normal?
- My traffic sources and quality have remained the same.
- There have been no changes to the site layout.
- Nearly all of my ads are Text/Image, but after browsing and refreshing my pages hundreds of times over the last few days, I've yet to see any text ads. I'm sure that before the RPM dropped so significantly text ads were appearing much more often.
Thanks in advance for any advice, and hopefully once this problem is solved I can stick around and help others out.