"Ad Type" Now Defaults to Asynchronous

AdSense Confidence Must Be High In New Load Type

[Sally Stitts]

I have been replacing all my ads with a "preferred ad" format (300x250), and adding image ads.
And then, BANG! It happened.

Right in the middle of updating, I clicked on "Save and get code", and I see it -

The code looked VERY different.
"Ad Type" had become Asynchronous automatically.

I WAS VERY SURPRISED.

Then, to confirm, I changed another ad on another page, and zipity-doo-dah, there is was again. Not a fluke.
This change occurred around 2 PM PDST Oct. 16, 2013.

I guess AdSense now has great confidence in the Asynchronous load option. I wish I had known this a week earlier. I must now repeat my steps on HUNDREDS of updated pages, which were instantly rendered not quite as updated as they could be.

RATS.

What are your thoughts?

What Synchronous Code looks like -
Can't show it. Message from WebmasterWorld -
"You have an error with your style code tags."

What Asynchronous Code looks like -
Can't show it. Message from WebmasterWorld -
"You have an error with your style code tags"

[breeks]

Well I guess the beta is over :)

The asynchronous ad code is a fully asynchronous version of the AdSense ad code that offers improved web latency and a better user experience for your site’s visitors. The advantage of the asynchronous code is that it's guaranteed never to get in the way of other parts of your web page loading. This means that users will be able to load the content of your pages, even if they’re having trouble loading the ads. Mobile users in particularly will enjoy less latency when loading web pages.

[Swanny007]

I've been running the synchronous code for about 2 weeks now on a section of my biggest site without problems. I don't see this as a bad thing... however if I have to go update all my ad code it will be bad ;-)

[SteveKuato]

> however if I have to go update all my ad code it will be bad

Yeah I'm worried about this too.

Why can't I just switch it on/off like I can do with enhanced ads, etc.

[Mentat]

I've tested the new Async tag.

20% more reported ads and 20% more clicks! (we are talking thousand of clicks)

The problem is that google got scared and dropped the payment => final figures lower than previous day!

BTW, if you have multiple async codes, you must have only one request script!

[Sally Stitts]

BTW, if you have multiple async codes, you must have only one request script!

Would you clarify this please? Does it mean that you may only use ONE asynchronous ad per page?

Or, that you may have multiple asynchronous ads per page, but the code must be identical? What if I want to use a different custom channel for each ad, such as "top position" and "bottom position"?

**********
Another issue - My old WYSIWYG HTML editor drops half the code when I enter it - this part here -

<ins class="adsbygoogle"
style="display:inline-block;width:300px;height:250px"
data-ad-client="ca-pub-9xxxxxxxxxxxxxxx"
data-ad-slot="xxxxxxxxxx"></ins>

It just disappears. "ins class" blows its mind. Now, I must change HTML editors just to use the new code? That sucks.
Later. Much later.

So, currently, I must add one more step to my process.
Open each file in a text editor, and then add the AdSense asynchronous ad code.
THEN, upload to my host server.
For every single file. Individually.
Then, I wait for AdSense to change the code, because it wasn't quite right (reference authorship code, which took 3 revisions, and months, for Google to get it right).
Then, I repeat the process.

All this mucking about seriously impacts my content creation time. And desire.

[frankleeceo]

I think he means that this part needs to be only repeated once.

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>

Thanks for the reminder Mentat, I made the mistake of including it multiple times!

[Sally Stitts]

Do I understand you correctly?

If 2 asynchronous ads are on a page, then one ad must be inserted 100% as provided, and the other ad code must be modified?

AdSense tells us NOT to modify the code in any way. Does this mean that this rule has been changed?

I am confused.

[frankleeceo]

The rule is that you cannot modify the codes so that they look and feel different, with the intention to trick visitors into unintentional or invalid clicks.

Leaving out that portion of the async code improves the call as it won't be duplicated if you have more than 1 unit on the page.

You can always leave both codes 100% unmodified but then it's at the cost of your loading speed by a fraction.

Another situation where you can modify the code is for "responsive" purposes.

[Sally Stitts]

Is there a "run on the market"?
Trying to access my ads, I get -

We apologize for the inconvenience, but we are unable to process your request at this time. Our engineers have been notified of this problem and will work to resolve it.

I see this a lot, but this time it is "solid". No amount of refreshes can fix it. Is it possible that there is strong demand to switch over to asynchronous ads right now?

I managed to do 3 files, then I got locked out.

UPDATE - Working again. Perhaps there was a surge in demand.

**********
And another thing.
"Ad Type" is an ambiguous expression in AdSense.
In "edit ads mode", it refers to "Text Only" or "Text plus Images".
In "selecting ad code mode", it refers to either synchronous or asynchronous.
Specific, unique names would be far preferable, to eliminate further confusion.
.

[ember]

My old WYSIWYG HTML editor drops half the code when I enter it - this part here -

My software is doing something similar, saving the code differently from what I copied and pasted. The ads would not show. I now have to copy the code, paste it in notepad and manually change the code to get the code to stay as intended. I talked to Adsense about this, and she said the engineers said that the issue is with my software, not their code. I checked in the forums, and others are having the same issue (so I think it is their code). She said it is okay to modify the code since I am just correcting it to be what adsense intends it to be.

I have noticed some improvement with the async code, but it is a pain to implement.

[edited by: ember at 8:12 pm (utc) on Oct 17, 2013]

[Mentat]

I think he means that this part needs to be only repeated once.

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>

Thanks for the reminder Mentat, I made the mistake of including it multiple times!

Corect!

[googledevelopers.blogspot.com ]

Anatomy of the new tag:
A script, which only needs to appear once on your page, even if you have multiple ads. It is loaded asynchronously, so it is safe and most efficient to put it near the top.

<script async src="http://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>

[illusionist]

I put up the new async ads on my site for 2 days and my eCPM fell by 50%. Then i changed the ads back to the old ones and my eCPM returned instantly.

[frankleeceo]

I do notice that when I first slapped on async codes it, the reporting pageview out of whack for a few days which brought down ecpm (eCPM is calcualted by pageviews and earning). But that hiccup is corrected within about 1 week where the pageviews are reported again correctly.

It counted 10k pv's as 60k~80k or some insane amount. So for a few days I got reports of 5 times my normal pv. But I thought it was OK because the monetary amount didn't change much so I disregarded this as a simple reporting error on Google's side.

I did make more money overall after switching to async code. My site layout called for adsense codes in widget area which does indeed slow down content whenever the ad server slows down or breaks.

I have replaced all of my adsense codes into async whenever they load "before" content. It improves the usage and load from an UX point of view.

It probably won't help you if all of your adsense codes load after content.

[heredia21]

I just switched to asyc code, so far noticed an increase in site loading speed, using it with Cloudflare Rocket Loader turned on, something that was not useable with the old sync javascript code, as far as earnings, too early to tell.

[illusionist]

Ad views also dropped by 10%.