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Adense. have you tried the asynchronous ads yet?

   
3:03 pm on Oct 2, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I was just wondering if anyone has switched over their ads from the slow loading ones, to the new asynchronous ones, and seen any benefit.
i'm guessing that your page views will go up if the site loads quicker, but whether that automatically leads to an increase in earnings as well i'm not so sure yet.
anyone taken the plunge yet?
3:13 pm on Oct 2, 2013 (gmt 0)

10+ Year Member



Yes, it has an impact. About 20% in number of pageviews per session and increased revenue about 20% is my guess. Users like fast loading pages apparently.

Go for it!
3:58 pm on Oct 2, 2013 (gmt 0)



Yes, it works fine. Dramatic improvement in load time according to the WebPageTest site.

The responsive design ads work too, even if they are still in beta. No issue encountered.
6:24 pm on Oct 2, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Can't get the asynchronous ads to show up on my sites.
10:19 pm on Oct 2, 2013 (gmt 0)

5+ Year Member



I'm very interested in this too. Anyone else have result? It's too risky for me to test out if it's not stable.
12:21 am on Oct 3, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



I used them briefly, then I asked myself. Beta? Seriously, why am I putting beta anything if it means risking stability? That was a month ago or two for me. I'm curious how anyone can claim they have increased click count or load times. There was another thread on here where some issues were encountered which was enough for me to pull them.
8:22 pm on Oct 5, 2013 (gmt 0)

WebmasterWorld Senior Member Top Contributors Of The Month



See the fourth post in this thread for one good reason not to use asynchronous ads if you are using text ads in a responsive design.

[webmasterworld.com ]
1:29 am on Oct 6, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I just implemented a responsive design and responsive and asynchronous ads a few days ago in a small section of my biggest site (prior to full rollout). I really don't want to comment good or bad on it until I get a weeks' worth of data but I have not noticed any problem with ad delivery. The ads are showing up and the new design looks fantastic on mobile compared to my old site (which was a reason for the change).
3:21 am on Oct 6, 2013 (gmt 0)

WebmasterWorld Senior Member Top Contributors Of The Month



the new design looks fantastic on mobile


Well, as they say, "the proof is in the pudding" so the question going forward is, of course, are they producing?

Would love an update once you get a feel for how they're doing.
9:09 pm on Oct 11, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I finally got the asynchronous ads to run about a week ago. Yes, it's only been a week and only a few pages, but the page load time is half of what it was and the rpm has increased by about 15% over what it had been. So far, so good.
9:12 pm on Oct 11, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



My earnings have increased noticeably as well, but my earnings always increase around this time of year so it's difficult to say how much was due to the new ads.
Page display is noticeably better too
12:53 am on Oct 12, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I did a lot of split tests with async and async ads always performed better.

Also recommended, try to defer javascript, older browsers don't support async or defer, so I came up with this solution, but always test it in all brwosers:

Using both, async and defer at the same time works really fine with some scripts but not with all, so always test in all browsers/versions ..

<script async defer src="/scripts/somescript.js"></script>
 

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