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The biggest change to text ads made in years has been the addition of the button.
All the font/text business is controllable and you can re-optimize it
we have absolutely no control over the arrow
The arrow with the round background looks more like a logo than anything actionable to click on.
I think Google dropped the ball on this one. (with pun)
the titles no longer look like links
I haven't underlined my titles in 5 years.
I'm sorry to confirm that indeed the title underlines are gone.
Our AdSense CTR for September is running about 16 percent higher than in August, with no changes at our end.
Are you noticing any increase in any particular size ad-unit? Just curious. 160x600 has been a disaster from my perspective so far but smaller units seem to be catching up a bit.
One of the things I like about the new ads (besides the aesthetics) is the fact that it's harder for site owners to pass them off as editorial content.