So I have a site that gets massive traffic and we just recently started testing out a major 3rd party ad company.
Our site does about 90,000,000 monthly page views.
Anyhow, my question pertains to our performance when we used to just have AdSense before the network, now we're in DFP and there is a bidding system in place.
The bidding system seems to use the same ads as before with regular adsense, except the bidding system makes the traffic more valuable because everything is competiting for impressions.
Instead of using the 3rd party ad network to manage our DFP we are wanting to learn to do it ourselves.
Is there a bidding system in place if you just sign up with DFP that will drive up the bids automatically or do we have to join a ton of other ad networks to have them compete with the google traffic?
Sorry if I sound unintelligent speaking on this, I kinda am. I just know that since we've been with the 3rd party ad network, the AdSense units have been performing about 3x the amount they used to just because of the bidding system.