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Lower AdSense CTR from US traffic

5:02 pm on Jul 16, 2013 (gmt 0)

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I am experiencing lower CTR from the traffic from US. I wonder if everyone find the same results. Thanks.
5:17 pm on July 16, 2013 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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That's pretty open ended. Suddenly? Over what period of time? how much of a drop? Compared to what? Across multiple sites? search engine traffic? direct traffic? referral traffic?

Gotta be more specific if you want a useful answer.

(My traffic is almost all US, so ... no.)
6:08 pm on July 16, 2013 (gmt 0)

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Same here. US site with same content as a European site in another language.

Just checked, and two years ago the CTR for both sites was similar. One year ago that had changed and it was similar to today.
11:22 pm on July 16, 2013 (gmt 0)

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Mine's actually gone up in the last 30 days.
11:29 pm on July 16, 2013 (gmt 0)

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I don't understand why so many people seem to get so focused on CTR alone. Would you really want double the CTR with half the CPC? I wouldn't. Is your eCPM rate down?
11:42 pm on July 16, 2013 (gmt 0)

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Sorry for not being specific. My two sites are about college and home improvement in English, attracting traffic from Europe and overall the CTR is usually much higher than US.
1:42 pm on July 17, 2013 (gmt 0)

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WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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USA College related CTR going down in July makes sense because college students are on their summer break. They're at the beach.

It's possible that whatever traffic you are receiving is not on the "buy" part of the buying cycle. Check your top keywords:

Are they product/service related?

Are they research related?

Are they unrelated to purchases?

Home improvement is probably taking a break for similar reasons. People are on vacation or buying vacation related products. Seasons bring on different buying patterns. Subscribe to email newsletter for various USA stores that feature a wide inventory of general products and stores that sell to specific niches. This will help you understand what buying cycles correspond to each season. Or you can try researching Google News using month/season keywords.

Additionally you can run your product keywords through Google Trends [google.com] to identify seasonal fluctuations for keywords [google.com].
9:08 pm on July 19, 2013 (gmt 0)

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i have 0 ctr from US because they delete all click from US on my (biggest) site :) why? who knows :)