CPC of Google Ads

[wilduck]

I wonder if one can find out the CPC of certain ads, as you may see what ads are being shown.

Is Google paying good CPC for its own ads, such as Chrome book, etc.? I want to block ads from google if it is paying well.

Thanks.

[HowYesNo]

i blocked google.com

[netmeg]

No you can't tell for sure, and that's on purpose. Google doesn't want you to be able to cherry pick ads like that.

Google has always claimed they enter the auction like all the other advertisers, and their ad comes up only if it's the best available at the time.

If you are seeing a lot of Google ads, then maybe your audience is tech oriented, or maybe your topic doesn't have a lot of other advertisers bidding for your placements.

[wilduck]

Thanks.

Is it possible to find out the number of hits for certain ads?

[swa66]

I've been in the past told by Google that they do pay for their ads just as well as the advertisers.

Haven't seen one in a loooong time on my sites.

As far as I understood they are CPM ads, not CPC. So you get paid just for showing them (a little bit).
But it's better than nothing and if they show up I guess it's a sign there's little advertiser interest for your audience/yourself (as a viewer of ads).

[piatkow]

Remember that what you see isn't always what your visitors see. When I get the opportunity I like to look at my site from somebody elses computer to get an unbiased visitor view.

[netmeg]

Is it possible to find out the number of hits for certain ads?

Nope. Too open to fraud. You can find out how much an ad unit or a placement earns (and how many clicks) by assigning one or more channels to it, but you'll never get a stat on an individual ad.