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Invalid Traffic - AdSense for Content

     
8:07 pm on May 28, 2013 (gmt 0)

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What does this message mean?

"Invalid Traffic - AdSense for Content"
8:20 pm on May 28, 2013 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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It means that those clicks were deemed to be invalid for whatever reason.

[google.com...]
9:09 pm on May 28, 2013 (gmt 0)

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What action might one take if this message appears in one's account?
11:55 pm on May 28, 2013 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Depends on where it appears. If it's just once in a while, it's probably not a big deal. If it happens a lot and a lot of money is getting yanked back, then you want to start looking at your traffic to make sure it's targeted and correct, and also maybe look at your placement to ensure that your ads aren't too close to your navigation or can't be mistaken for it.

You may need to inspect your logs to see where your traffic is coming from. For example, if I have a site targeted to one state in the US and suddenly I start getting a bunch of traffic from Russia that is clicking on ads, then there's obviously something wrong there, no matter how the traffic came to be there.

And if you do identify some kind of anomaly, consider removing the ads from the affected url(s) until you fix the problem.

If you can't fix the problem, then it's probably a good idea to look for something other than AdSense to monetize your site.