G rolled out an update to the Publisher Toolbar today. Just curious if anyone uses this and what feature(s) you've found to be most useful? I'm wondering if the blocking and reporting features are worth having this installed?
In Chrome it allows you to see information about the ads appearing on your sites and to send feedback to G about those ads. Of course it also allows you to see your earnings. I would think it would be useful for someone that's aggressively filtering ads for their sites but don't know for sure. There might be other uses those just seem like the obvious ones.
Actually, it does look like they've significantly improved it. It's not as buggy, and doesn't keep making me sign in over and over. But the font is smaller, so there's that. I guess will trade that for better accuracy.
The reporting on the ad units is pretty cool. If you look at your site with the toolbar on, each ad unit has a little blue box that lists the size and the URL of the first ad. If you click on the blue box, it expands to tell you the estimated earnings from that ad unit for the past 7 days (you can change the time) the coverage, how many ad requests, the RPM and how many clicks. Looks like it also compares it to a previous time period, so you can see if it's going up or down. You also can see the ad's display URL, destination URL and click URL, and you can block or report a problem with the ad right there. It also tells you whether it's an AdWords ad, or one of the other networks'.
Yes, this is definitely an improvement. Recommend!
What ticks me off most about this thing is that I don't see the ads I want to block in Chrome, I only see them in FF or IE. And I thought image ads were supposed to include the URL on them, but they don't - which means I'm getting crappy and INAPPROPRIATE ADS that I can't block because even if I grab the link and paste it into a text file, it's cloaked by whatever fmtrck.com is.