My page views peaked in November 2012 after quite a good year. There was a slight drop in page views in December, but overall earnings were up on November and it was my highest earnings month ever. There was a big drop in page views in January this year and an even bigger one in February. That trend has continued. Page views are now about half what they were in November 2012. Meanwhile, I just concentrate on adding content and try to make it content that is useful to the people who find my pages. I take note of search queries and add the content that people seem to want.
CTR has also been lower this year than it was last, however an increased average EPC has held things together. Yesterday was great for CTR, but EPC was about half of what it normally is. That's typical. Google is still deducting clicks regularly as well. Depending on how often I check, sometimes I see this and sometimes I don't. Earnings are there one minute and gone the next.
Ad targeting is appalling. I am seeing a lot of ads for Norwegian hotels and guesthouses (some in Norwegian) but my sites focus on Southeast Asia. I am also seeing ads for e-books about Peru and hotels in Brazil. None of these are IBA. I can tell the IBA ads because they appear just after I've been searching for something and I haven't been searching for anything related to these things.
May was a strange month last year. There were good days and bad days. So far this May I've had some good days, but also the worst day since ... last May.
After May last year I saw increases month on month until December, with one or two slight exceptions. I hope it is the same this year. I don't want to get back into the cycle of filtering out irrelevant ads because it's never-ending and ultimately doesn't seem to improve things much. I did this before but then just gave up and cleared out my filter list. I've also changed all my ad units to image and text. These things give G the freedom to serve the ads it thinks best without me restricting anything. I want G to manage the ad serving because Google should know best.
There are things I'm not satisfied with, but last year was my best year and this year's earnings are better than last year for the same January-May period.
I've been doing this now for seven years and occasionally come to read this forum. I've never experienced any consistency with Adsense. I've had some really good periods, but they are always punctuated with really bad ones. Adsense has always been the best way to monetise my site and it still is. Nothing else I've tried has come anywhere close. It's easy to grumble when it's not going well, but I'm still quite satisfied with it overall.
I'm continuing to scrape the bottom of the earnings' barrel, I'm fairly sure I'll find the tap soon and fall straight through into the gutter below and will be flushed down to the Madsense sewage farm to be thoroughly cleansed as I remove their coding.
Meanwhile they'll allow all the scum and scrapers to reign supreme over their crappy little search engine, whoops, much-falsified knowledge engine, as they sit in their golden plex wondering just what they had done to alienate so many of the people who originally supported them and raised them to the top of the podium ...
My oh my, the history books are going to have a field day with this one:-)
Yesterday wasn't so low (but hey, don't get me wrong, is still low) and considering the results of the last 2 months, I'm removing Adsense from one site, it's just there consuming space so there goes the first site...
Yesterday wasn't at all bad, and today started off well, but stats seemed to have frozen by the afternoon, and haven't done much since. Ordinarily I'd assume they would correct themselves by tomorrow, but these days I just can't tell.