AdSense has been a mess for over a month now. Rich Media 728x90 ads are taking forever to load; I am constantly seeing "waiting for www.gstatic.com" messages in Firefox. They are doing so much back end stuff in Google these days that I am convinced it's taking a toll on AdSense publishers. CPC prices are also fluctuating more than I've ever seen before. I have a very steady pool of advertisers; 99/100 times when I check it's the same 3-4 advertisers. Yet prices in the last 4 days look like this.
Day 1 $0.60 CPC Day 2 $0.50 CPC Day 3 $0.21 CPC Day 4 $0.58 CPC
On day 3 did Google just decide to bank away more earnings? Or perhaps reporting had issues and it really wasn't as low a CPC day as they are reporting? It's not believable to see CPC price swings like this. I have too many traffic and history in the account to believe the data I am seeing recently.
I am constantly seeing "waiting for www.gstatic.com" messages in Firefox.
Me too, some sites I even have to Crtl/Alt/Del into task manager to try and force the situation, quite often the worst one is the first time load of the morning into AdSense itself.
Google's AdSense yo-yoing is definitely getting worse and worse. I seem to have several days of consistent PVs, CTR, EPCs and therefore earnings and then, whooomph, there seems to be an explosion on their backend and the darn thing's all over the place until it's been re-set again!
Fair enough, Meg but, my traffic is incredibly (boringly) consistent from expected sources with many advertisers that have been around from almost the beginning. There isn't a single instance of a deviation like that during the entire months of January or February
Just into more data in the last 14 months. This is on a VERY high traffic publisher site; over 200 million page views a month.
Jan 2012 - December 2012 I looked at the CPC prices paid for first 5 days on each month. There was only 1 month in all of 2012 where the monthly CPC average was lower than the first 5 days. Put another way, earnings got better 11 out 12 months as the month went on.
Jan 2013-Current 2 months in a row the monthly average CPC was lower than the first 5 days. And the drop off in CPC prices compared to the first 5 days was significant (over 15% drop).
This is a trend that is developing; there is a major change going on with earnings from AdSense and the direction of CPC prices being paid out is not good.
Expect a record high Google earnings report at their 1st Quarter conference call.
avalon37...so I'm guessing your account got reactivated? Last I recall you were still waiting on a response from Google. Could that have anything to do with the numbers you're seeing? Maybe some advertisers stopped targeting your site or something? Just curious?
jpch....I haven't seen much change in the advertisers that are on my most highly visited pages. If anything, I'm seeing more of the same advertisers with double serving of the same ads and domains on the rise in the last month :)