Welcome to WebmasterWorld Guest from 54.160.221.82

Forum Moderators: incrediBILL & martinibuster

Message Too Old, No Replies

Is It Common for Adsense Click Payout to Increase Throughout the Day?

adsense payout pay per click

     
7:23 pm on Dec 6, 2012 (gmt 0)

Full Member from US 

joined:Feb 24, 2011
posts: 251
votes: 0


I noticed that my rate of payout per click steadily increases throughout the day - is this normal?

It starts off in the early morning hours around .20 cents - by 6PM it's .55 cents or more.

Is this something the advertisers themselves are setting when they set up their adword campaigns?

Thanks.
7:40 pm on Dec 6, 2012 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

joined:Jan 18, 2008
posts:823
votes: 35


I typically see the opposite.
8:33 pm on Dec 6, 2012 (gmt 0)

Moderator from US 

WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Dec 10, 2005
posts:5550
votes: 24


A lot depends on the related advertisers in that segment. If a lot of advertisers have timed campaigns that turn on later in the day, there's more competition later on, so (theoretically) ads that end up showing during that time period could increase in price.
8:54 pm on Dec 6, 2012 (gmt 0)

New User

5+ Year Member

joined:Aug 22, 2008
posts:24
votes: 0


The trend you're experiencing is most likely related to time zones. Google's reporting is based on U.S. Pacific Time. Depending on your niche, most of the traffic during early morning hours (i.e. 12-8a) is likely outside of North America and may pay less than U.S. advertisers. You could isolate this by using the Countries reporting in AdSense.
11:54 am on Dec 7, 2012 (gmt 0)

Senior Member

joined:June 3, 2007
posts:6024
votes: 0


I noticed that my rate of payout per click steadily increases throughout the day - is this normal?


It's always been that way for me since my sites are global and predominantly in English.

I get some decent click values in the Google morning from from OZ/NZ however most clicks are from much lower-paying China > India > Middle East > Russia > then into Eastern Europe > Values increase through Western Europe > UK Pays top Dollar > Along with USA/Canada later on
2:52 pm on Dec 7, 2012 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:12671
votes: 141


I use a lot of channels and I get clicks anywhere from 3 cents to nine or ten bucks. So average EPC is all over the place. A couple days ago I had a really low day, it was like thirty cents a click for the whole day across all my sites. Yesterday it was just under two bucks a click across all sites. To me that's normal for AdSense.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members