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Google Adds Large Size 300 x 600 To AdSense

     
6:15 pm on Nov 14, 2012 (gmt 0)

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Coming soon to AdSense.

[adsense.blogspot.com...]
9:11 pm on Nov 30, 2012 (gmt 0)

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I have lucky brand image ads coming up.
5:43 pm on Dec 11, 2012 (gmt 0)

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ork ork ork Google issues a "clarification" today - you can only use ONE 300 x 600 on a page.

[adsense.blogspot.com...]

(not hard to see THAT one coming)
6:06 pm on Dec 11, 2012 (gmt 0)

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Google issues a "clarification" today - you can only use ONE 300 x 600 on a page.
That's one more per page than I have. ;)
5:01 pm on Dec 12, 2012 (gmt 0)

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I've added this ad size to one page. It's been a week now and so far CPC is low. I'll wait a month to see what happens before I axe it.
7:49 pm on Dec 12, 2012 (gmt 0)

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Mine are averaging about $.55/click. CTR is much lower, but I'd expect that because it's entirely below the fold.

What I think I'll do now is evenly rotate a 300 x 600 and a 300 x 250 in the same spot, and see what it looks like.
12:31 am on Dec 14, 2012 (gmt 0)

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I'm seeing either a huge image ad or one text ad in a space designed to hold, what, at least six? Maybe 8? It looks horrible, one lonely text ad in a huge blank space.
5:47 pm on Dec 14, 2012 (gmt 0)

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It wouldn't be so bad if that big empty space you're seeing with the single text ad collapsed to the size of that ad allowing whatever is beneath it to move up the page.
5:06 pm on Dec 18, 2012 (gmt 0)

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Tested 300X600 on one site. I'm up 75% on that site in revenue. I swapped a 300X250 to the 300X600 Dec 12th and saw immediate improvement. We'll see how it goes.
7:25 pm on Jan 2, 2013 (gmt 0)

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My CPC has risen quite nicely with this ad size on one of my pages over the last few days. New advertisers I suppose. If it continues to work well, I'll try another one of these on another page.
7:42 pm on Jan 2, 2013 (gmt 0)

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To those using this large adblock....

How are the fill rates doing for this size image ad?

I suppose you need to have it set to image only to see that stat.
9:17 pm on Jan 2, 2013 (gmt 0)

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I don't think you can set it to image only yet - not sure they have enough images. As an advertiser, they sure haven't made any big push to encourage me to create 300x600 ads.
1:01 am on Jan 9, 2013 (gmt 0)

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How are the fill rates doing for this size image ad?


21,279 Ad Requests MTD...19,480 filled with Text.
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