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Google Display Network Ad Planner

The new GDN Ad Planner came into being September 5th 2012

6:39 pm on Sep 5, 2012 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 5+ Year Member

joined:Sept 2, 2009
posts: 1127
votes: 2


That's the new URL for planning media buys on the Google Display Network.

If you are an Adsense publisher, that is where your visitors might come from, and where they will find your competitors.

If you understand what planner/buyers can look for then you have a better chance of serving it up to them.

[content.screencast.com ]

This is a "plan" for the old faithful "dog training" sector in the US.

You can plan :

  • Audience
  • Content

    And within those you can choose :

  • Region (Can be country, state, zip, DMA)
  • Language (Large number of choice)
  • Age (Age bands)
  • Gender (M/F)
  • Interests
  • Content keywords
  • TLD's (Choose only .com's .edu's etc.)
  • Categories
  • Formats (Text, display, video)
  • Display options (3rd party ad serving)
  • Display sizes (All sizes)
  • Above or below the fold (aka visibility)
  • Browser Class (WAP, Tablet, Desktop)

    Are you ready?
  • 9:15 pm on Sept 5, 2012 (gmt 0)

    Senior Member from US 

    WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

    joined:Mar 30, 2005
    votes: 213

    Yes, but Ad Planner isn't. Another Google Fail. Every time they have the glimmer of a good idea, they either ruin it or get rid of it.

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