I stumbled across this today as I've long been a fan of Tim Carter's Askthebuilder.com, and long admired the business he'd built with AdSense and other ad networks. You probably have all heard of him, he's been featured as an AdSense success story and held up by Google as an example of what small publishers can achieve with their sites.
I just happened to visit his site today and noticed that he'd completely changed the design, turning the focus of the site away from its roots as an virtual encyclopedia of home renovation and project how-to's to basically one that promotes his email newsletter.
You can see at his home page: [askthebuilder.com
Also took a look at his Facebook fan page, where he elaborated (a little) on his reasons for changing the design. Here's a few quotes from Tim: "The most desired result of the new site is to get them on my list - *not* to necessarily wander through the site. I'm trying to decouple my biz from the search engines if you know what I mean..."
"I'm at the end of the road with this Free Internet stuff. I had a good run, but one can no longer base a business on the whims of the search engines."
Have any of you guys come to the same conclusion and re-focused your web businesses? I know Tim Carter's site was hit pretty hard by the Panda algorithm change last year, as were many others.
What do you guys think?
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Here's the link to the AdSense Success Story article:
[edited by: incrediBILL at 5:26 am (utc) on Mar 16, 2012]
[edit reason] included link to AdSense Success Sory [/edit]