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[edited by: incrediBILL at 5:26 am (utc) on Mar 16, 2012]
[edit reason] included link to AdSense Success Sory [/edit]
From memory, I think his site was indeed quite spammy with ads.
Askthebuilder.com used testing to grow revenue from $10,000 to more than $30,000 a month with Google AdSense.
Matt Cutts announced that Google is gunning for SEO's in order to "level the playing field", as if punishing those who put the most effort into their craft is ever a good thing.
Google - social is not the answer to improve natural serps, please stop forcing it on us so hard or you'll damage that too. in fact please wake up and realize that the internet isn't a popularity contest, it's a quality contest, and social isn't an impartial judge on quality.
Content and visitor experience, not SEO, is King