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Remind Me Again - Are AdSense Publishers Earning More or Less?

     
2:40 am on Feb 5, 2012 (gmt 0)

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This discussion isn't about absolute certainty. I'm just wondering what your general feeling and opinion is on the topic of adsense earnings.

Are publisher earnings more, less, or flat from yesteryear? What is to account for the change, if any?
3:01 am on Feb 5, 2012 (gmt 0)

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It's going down the tubes. For me, on the same traffic, I am currently running about 25% (down 75%) of last year which was 50% of the year before. Or currently about 5% of the first half of 2008. I could almost quite Adsense altogether and try to tell myself I'm secretly donating to charity or something. And then my website would be much better for users without all the ads, delays and tracking crap.

Fewer advertisers are spending less and people know the ads better and click less. And in my case, every time Google makes layout changes (that we can't opt out of), all the stats drop further. I don't know who benefited from the changes but it's like they kept making it worse for my sites.

The end of the road is near for the old Adsense for me.
3:17 am on Feb 5, 2012 (gmt 0)

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My income is down thanks to Panda related traffic loss.

CTR is down for whatever reason, but eCPM is up a fair amount, so life goes on nicely.

AdSense is far from over as far as I can see.
6:32 am on Feb 5, 2012 (gmt 0)

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Compared with last January and early February, I'm down about 20% revenue wise. A vast majority of my revenue comes from 3rd party cpm adverts, and the pool of 3rd party advertisers has dropped off a lot since this time last year.

I'm giving higher impressions, more clicks, higher clickthrough %, but it all has translated to a much lower CPC and overall lower eCPM. In other words, I was making more money last year at this time with less clicks and pageviews.
8:15 am on Feb 5, 2012 (gmt 0)

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Ditto ken_b.

I'm sure there are more and more publishers in the Adsense program so it's inevitable we're competing for smaller and smaller slices of the pie.

My income's well down from a year ago, largely because of Panda but also because of steadily declining CTR, which will probably be an on-going fact of life.

Still, Adsense pays all my bills, has netted me nearly half a million dollars over the past few years, and remains unrivalled, for me, among non-direct advertizing programs. I just strive to provide the best information service I can and hope that persistence and quality will do the trick. I don't think of Adsense as owing me anything (other than following the rules that bind us) and I'd drop it tomorrow, just as it would drop me, if that was the best option.
8:17 am on Feb 5, 2012 (gmt 0)

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Less (although, if you are on the AS treadmill, more or level as you produce more pages/sites).

Adsense CTR is on a consistent decline on established sites (although EPC has generally risen).

Other methods of monetization are not.

I would presume reasons might be ad blindness and over-exposure; general economic conditions on consumer and supplier sides leading to poorer ad stock and less inclination to click what is left; and more knowledge of how to use Adwords in general (in other words, don't touch the display network).
9:36 am on Feb 5, 2012 (gmt 0)

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I am only a small time publisher but mine is up slightly during the last two or three months.
6:43 pm on Feb 5, 2012 (gmt 0)

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For me it all good. EPC is down a little, CTR is down a little but increased traffic has more than made up for it. January was my best month ever - about 20% higher earnings than my best previous month.
9:05 pm on Feb 5, 2012 (gmt 0)

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Income wise I'm up about 15% on last year, as far as Adsense is concerned. But eCPM is very much lower. The only reason for the increase in income is that I have vastly more hits.

Look for alternatives to Adsense, seriously, because they can either compliment it or replace it and they are out there.
10:10 pm on Feb 5, 2012 (gmt 0)

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Compared with last January and early February, adsence income is down about 35% with the same amount of traffic. Affiliate income is up, G income is down, maybe not a bad trend.
10:16 am on Feb 6, 2012 (gmt 0)

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January was good for me compared with last year but still rubbish compared with previous years.
3:19 pm on Feb 6, 2012 (gmt 0)

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Google slashed my CTR 6th May 2011 and now my earnings are 50% of a year ago however my EPC seems to be holding ok. Compared to just a few years ago it is about 10%.

Interestingly I was recently in a meeting with my local tax office and they were querying my AdSense earnings and when they saw what had happened they were not particularly shocked and remarked they had seen "many others" with similar drops and they actually asked me why I thought that may be and how it was Google kept showing record profits?

I'll not tell you my answer!

Anyway, AdSense is staying for the moment since, honestly, I have no global alternative, other than launching my own trade widget specific ad system, and trying to fit that in with everything else right now is a nightmare.
3:44 pm on Feb 6, 2012 (gmt 0)

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Significantly up over same period last and previous year periods/months.
3:48 pm on Feb 6, 2012 (gmt 0)

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Down. Way down. :-(
3:59 pm on Feb 6, 2012 (gmt 0)

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For myself? Up every year.

In general I get the feeling that average earnings across publishers are down, but that's hard to quantify, cause you only ever hear from the ones who bitch (ork ork)

As for what accounts for it (for me) - more sites and more traffic. CTR is way down, but EPC is up enough more than cover, fortunately.
4:07 pm on Feb 6, 2012 (gmt 0)

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2x up since last year. But down since December 2011. Overall, if things keep going the way they are, should be making a whole lot more money compared to last year though as a whole.
6:18 pm on Feb 6, 2012 (gmt 0)

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more sites and more traffic.


A sound strategy to crank out more content, especially across different niches.

What would your stats show if you took your core sites from four or five years ago and only counted those?
6:45 pm on Feb 6, 2012 (gmt 0)

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Four or five years ago I only had one money site, and it's still way up. I've been budgeting 12-18 mos to get additional sites to the traffic/earning levels of the first one, and so far I'm a little ahead of the game on all but one.
7:40 pm on Feb 6, 2012 (gmt 0)

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I lost interest in adsense a while ago, but this thread has piqued ma interest,

I worked out that it'd take about 500,000 pageviews per month at average adsense type figures to attain a USA standard average income, is this about right?
7:42 pm on Feb 6, 2012 (gmt 0)

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Revenue is up every year. Traffic is up every year. I've worked hard to identify other ad networks and advertisers that can fill holes where AdSense does not perform as well. The plan might not work well for others unless they've got enough traffic to be able to run appropriate testing -- and are willing to risk the "lost" ad impressions/revenue from unsuccessful tests.