And what is with the "CPC" column?
It is NOT cost, it is EARNINGS!
It should be called "EPC".
"Cost" only makes sense if it is AdWords that is discussed.
"Earnings" makes sense if it is AdSense that is discussed.
This is a NO-BRAINER. FIX IT! Or dig a deeper irrelevance hole!
From the Google Glossary at
"The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad (NO!)
. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising."
HOLD EVERYTHING! Is it REALLY CPC? What the AdWords buyer pays? So, they are not going to tell us what we are REALLY being paid (EPC)? Can't multiply by 0.68? This is just plain lame. BUT THAT IS NOT TRUE. DO THE MATH! IT IS EPC, SO THE ADSENSE GLOSSARY IS INCORRECT!
AdWords CPC bid = $1.00
AdSense EPC paid = $0.68 (NOT CPC!)
How are we to understand anything, when the basic terms used by Google are ambiguous, and ill-defined?
And what about the ssllloooowwwwnnnnneeeeeeesssssssss?
And why can't I delete the superfluous "Product" column? It only says "AdSense for Content" in every single entry, and takes up a ton of space. Redundant, unnecessary and annoying.
[edited by: Sally_Stitts at 9:10 pm (utc) on Nov 16, 2011]