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There's no possible or logical way this would be caused by advertisers.
Like I said, if the traffic levels remain for a month or more
Some good efforts from the pr team.
For me, empirical evidence trumps any pro google viewpoint. I cannot do the three monkeys routine, it's not in my nature and it's not a logical way of operating. I see what the data and numbers show me. It's obvious and indisputable.
Before this year the impressions reported by adsense were in-line with other data sources.
I find it hard to believe that 800/1000 unique ip's are bots.
There is literally 4x more traffic during the peak period when the content went semi-viral and was posted on similar sites in the niche.
Over six years on my sites, that has not been case.
So it seems to me that Google sets a dollar threshold for your site, and without a massive increase in traffic, that's what you're going to earn.
I think we have been too generous in blindly giving adsense our traffic. We can all likely make more by strategically limiting it.
Either way, whatever the reason, please don't imply or state that people who see this common pattern are reporting misinformation.
Is it remotely possible that Goog would throttle CPC down as CTR increases (and vice versa)? I know: that would seem to make no sense. But lately the two have been inversely related, at least for my account. For example, yesterday the CTR for my 336X280 unit was nearly triple its average, but the CPC was about 1/3 of its average. And I didn't notice any difference in the types of ads being displayed in that unit. Otherwise, I might have assumed that the unit was displaying an unusually enticing but low-paying image ad.
This doesn't change the fact that CPC's are throttled.
1.You are working for the google pr team