Forum Moderators: martinibuster
...Luminate ...is positioned as a moneymaker for websites, allowing publishers to collect revenue by inserting Google ads on their sites.
For Luminate to make money, it needs to sign up lots of partners and have those ad links showing up in millions of photos.
Bill Maris, managing partner for Google Ventures, says "tagging" photos — identifying friends in pictures — is what built Facebook into the powerhouse it is today. He believes Luminate and its annotation, social-media and ad tabs can take online photo viewing to the next level.
Google Ventures invested in Luminate, because "when we see someone trying to improve the life of a user, and there's an opportunity, we're there."