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Adsense Reserve Bid

     
3:47 am on May 24, 2011 (gmt 0)

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Surely this has been thought of before and maybe even discussed on here - Why does Google not provide Adsense Publishers with a minimum bid or a reserve bid?

Basically the idea is simple: publishers would provide a minimum price per click they are willing to take for giving up a visitor.

I know it is a not that easy and there is a lot of impact such a decision would make...mainly, advertisers would probably be paying more and inventories would shrink, to some extent. However I think the market would eventually balance things, i.e. if advertisers back out publishers would lower their minimums. It also works the opposite. If a site has users that are converting and high quality then a publisher could push up there minimums until they find a price advertising are not willing to pay.

Personally, it irks me when I see I give up a vistor for .08 cents. This is not always the case, but a good portion of advertisers have no problem bidding .10 a click and sitting back and lettting the power of Googles billions of impressions still provide traffic. I would love to set a minimum.. maybe .25/click. If an advertiser is not willing to pay that, then fine, show a PSA. However I know in my niche there are hundreds, if not thousands of advertisers that pay .50 or more.

I am looking for an intelligent discussion on the pros and cons of such a move. I know it will never happen, but it is an interesting thought.
4:23 am on May 24, 2011 (gmt 0)

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This has been asked for since day one. Search the posts here and you'll find all the discussion you need. Short answer? Google will never do it.
2:33 pm on May 24, 2011 (gmt 0)

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It can't happen, because the advertisers are the ones that call the shots, and they will be extremely pissed if Google can't play the low priced inventory. I'm an advertiser, and I want to pay the lowest price the market will allow myself. AdSense is what it is.
2:59 pm on May 24, 2011 (gmt 0)

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Install DFP Small Business on your site and make AdSense compete with your inventory.

This way you at least can set a minimum CPM price for AdSense

However you WILL lose money because a few cents are still more then none ;)

If you don't know how to do it google for:
"How to set up DFP Small Business for serving Ads on your sites"
5:34 am on May 25, 2011 (gmt 0)

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@netmeg - I understand that. I know Google has many brilliant analysts that look at every little bit of data they have. I am sure they have models that show the consequences of an increased bid price. I imagine that they have so many low priced advertisers they cannot risk losing them.

@DaStarBug - I once looked into DFP and got sidetracked. I will do it again. Most of my revenue come from clicks, not impressions so I am not sure how it would effect my site but I will look at it.

In reality, I do well with Adsense and I am not complaining. I have noticed a lot more clicks that do not generate the CPC they once did. I have tried to do some policing of junk ads which has helped but it is a not easy to do it with accuracy.
2:19 pm on May 26, 2011 (gmt 0)

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If you set a minimum CPM for AdSense to compete with then AdSense compares your average RPM/eCPM with the CPM you set. This means it does not matter if you earn your money with clicks or display campaigns.
1:32 am on May 27, 2011 (gmt 0)

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Oh Really... This has some potential. I need a good weekend to sit down and read everything on DFP. Maybe this one... Thanks for the help DaStarBug.
11:46 pm on May 27, 2011 (gmt 0)

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You're welcome :)
 

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