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Has the Google search team and the AdSense team finally made peace?

AdSense launches "best practices" for ad-layouts

     
7:36 pm on Apr 21, 2011 (gmt 0)

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Since the early days, the AdSense team has been pressing publishers to increase the aggressiveness of their ad-layouts. It started with the AdSense heatmap [google.com]. In the graphic on that page, content clearly takes a back-seat to ads.

Then in the aftermath of the Panda update, Matt Cutts said the following in a wired.com interview [wired.com]:
Does this site have excessive ads?

This put the AdSense team and the Search team at odds with each other: AdSense was pushing aggressive layouts, and the Search team using aggressive layouts as a negative signal in their algorithm.

Today, AdSense released a best practices guide [google.com] that seems to try to balance increased monetization with improved user-experience.
9:36 am on Apr 29, 2011 (gmt 0)

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Really looks like 1 hand has no idea what the other is doing at times.



I think that all the individual fingers are confused too!
3:11 pm on Apr 30, 2011 (gmt 0)

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I've just tried the One Click Optimizer at the top of the Best Practices page and if I click on any of the options (News site, Classifieds site etc) I just get the following message:

We are sorry but the information that you have requested cannot be found. Please try searching or browsing the AdSense Help Centre for answers to your AdSense questions.

I would guess that someone is working quickly behind the scenes to give us some new guidelines.
3:42 pm on Apr 30, 2011 (gmt 0)

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Try again, it works for me.
This 33 message thread spans 2 pages: 33
 

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