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Adsense Publishers suffering huge cut down

This analysis a really an eye opener

         

Rockyou

12:31 pm on Apr 19, 2011 (gmt 0)

10+ Year Member



This quarter many great publishers have lost their earning with adsense, Some even report they are getting 10% of what they use to get a year earlier, So where is the money going?,

what is our future with adsense? I can guarantee you, next quarter majority of the adsense publisher will earn less & less because of the greedy, Selfish attitude of Google, Now wait a minute i have stats to prove it.

During 2010 Google sites revenue growth was equal to, or smaller than, growth by its partner sites:

- In Q1 2010 Google sites grew 20% and partner sites grew 24%
- In Q2 2010 Google sites grew 23% and partner sites grew 23%
- In Q3 2010 Google sites grew 22% and partner sites grew 22%
- In Q4 2010 Google sites grew 22% and partner sites grew 24%

- In Q1 2011 Google sites grew 32% and partner sites grew 19%

Google has not offered an explanation for the large difference in growth rates following a long period of parity.

If partner sites had maintained their near lockstep relationship with Google sites, they would have boosted their revenues by as much as $214 million in the most recent quarter.

If this continues in 2011 publisher could miss out on nearly $1 billion in revenues.

Why would Google sites grow so much faster than partner sites in Q1?

What happened in Q1 that Google partner sites lost their growth momentum?

It’s a massive 68% difference in revenue growth rates when for all of 2010 Google sites never grew faster than partner sites.

Source:zdnet

Staffa

4:22 pm on Apr 24, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



separation of it's search and business models

either by choice or by force (law, DoJ) will in the long run be their best chance of survival.

Keeping the established search engine at google dot com as a regular search engine, no ads, no self-promotion. and organic search results corresponding to the keywords searched for. They will still make money through Adsense placed on the visited web sites.

Using another domain(s) for everything else they now shove in the face of the user while usurping the content provided by webmasters.

Webmasters have been upset and/or are rebelling against the current situation for quite a while now and it's only a matter of time before googlebot gets blocked left, right and center on those sites where it isn't yet and other ways of attracting visitors are or will be found which will leave G search with only their business model to present and a load of sites of mostly minor value where the webmaster doesn't care. In going that road G will at the same time diminish the credibility of their business offerings through the reflection of the surrounding content as well as losing income from web site owners ditching adsense for other networks.

Play_Bach

4:39 pm on Apr 24, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> and it's only a matter of time before googlebot gets blocked left, right and center

Yeah, well, so what? Hardly going to make a dent to the billions of pages Google has in it's index (except to the sites willing to commit Harikiri!).

martsd

3:03 am on Apr 26, 2011 (gmt 0)

10+ Year Member



CMidd

Have to say great replies - and you know what you are talking about. Don't get discouraged if you meet conflicting views/opinions. Some can never understand what is staring right at them.

Keep up the great work - and most of all - thanks for sharing new ideas.

And I happen to agree with you & few others that google is taking a few things for granted - and they do bully.

Did you forget how they tried to hi-jack paypal? - here's a snippet from :http://www.pcworld.com/article/146101/top_10_google_flubs_flops_and_failures.html
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eBay Users Check In, But They Don't (Google) Checkout

In June 2007 thousands of eBay loyalists descended on Boston for eBay's annual sellers convention. And in hopes of promoting its new Google Checkout payment system--which would be competing directly with eBay's Paypal subsidiary--Google organized a party to be held during the eBay show, inviting eBay sellers to attend. In addition, the Google party was supposed to be a protest against eBay for barring merchants from using Google Checkout.

When eBay got wind of Google's plan, it promptly cancelled all of its U.S. ads running on the search engine for more than a week. At the time, eBay was the single largest buyer of search ads on Google.

Google cancelled its Boston tea party.
-----------------------------------------------------

if you allow google to take over your niche - they will. "do no evil" days are over. You have been warned.

DaStarBuG

4:13 am on May 3, 2011 (gmt 0)

10+ Year Member



As long as we depend on Google traffic we are bound to obey whatever Google is throwing our way. My guess is that Webmasters who really care about this stuff (like we do here) are less then 10% of all the people having websites online.

It is the same talk with rel=nofollow links
If you are a SEO you find yourself surrounded by no follow links but over 95% of all links of the www are follow links. It is just a matter of perception. Build your content for your users and Google will send them to you.

Remember the days when Google was still dancing?
Instant search results? What's that?
Nowadays our content gets indexed sometimes within 5 minutes. I call that progress.

If I watch other search engines indexing my content and sending traffic Google is by far the quickest and the SE that sends the most traffic.

And back to the OT I like your view of seeing Google Products as your competition in SERPs and you are right, they are!
Competition is always good for business because it keeps us focused and working.
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