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Heavily blended MFA if ever there was one!
Denis Grosz runs a growing network of consumer-based websites including wiseGEEK and CalorieGallery.I just read his post "Achieving Statistical Significance with AdSense A/B-Testing" - pretty interesting stuff.
2 Thorough optimizers may want chart the maximum variations for each of the values that AdSense provides (pageviews, CTR, CPC, RPM, Revenue). The results are very surprising, but it would likely be unwise to lose focus on the metric that you are trying to maximize (most likely revenue).
design strategy to getting every ad click they can get
Turns out it's a Demand Media property
Denis Grosz' Conjecture Corp. owns the website with the biggest percentage drop in visibility, according to Sistrix. The website, WiseGeek.com, has had a 25 percent drop in traffic, he said.
"I'm confident that Google has the best interests of Web users in mind, but in my view, the impact on us was the result of a well-intentioned but imperfect solution to an unimaginably complicated problem," Grosz said in an e-mail. "We have heard Google's message very clearly — they want to raise the standard of quality on the web and we applaud them for that. We have always worked on improving the quality of our content, but we are now ramping up those efforts even more."