Hey guys, I was just looking at my CTR's for the various ad types on my site.
My site is very rich in images and other media.
But I was still surprised by the following from last month:
Text: 1.17% - RPM: £0.60
Animated image: 9.38% - RPM: £7.41
Image: 6.32% RPM: £2.46
Flash: 1.33% - RPM: £1.28
Video: 13.95% - RPM: £3.27
Rich Media: 2.73% - RPM: £8.82
Despite the text ads having the lowest CTR, CPC and overall RPM they're accounting for about 80% of impressions on my website.
Would it make sense, on this particular site, to allow only image ads?
I've checked some of my other, text based sites and they show completely different results. The RPM's and CTR's are much more even.
Obviously there will be less competition, which may effect CPC.
Any thoughts? am I crazy :op