joined:June 5, 2006
I am horrible at math problems, lol, so I wanted to run this by you all.
Ok, I will use two sites for an example below with fake figures of course.
Site A gets 10% CTR and $15.00 per eCPM and the impressions are 1000 per day.
Site B gets 2% CTR and $3.00 per eCPM and the impressions are 1500 per day.
So, you earn most of your money from Site A and it has the better CTR and eCPM but the impressions are lower.
Site B earns you a dismal amount of money per day, but it increases your overall impressions, but when the "average" is shown it "dilutes" the amount of the eCPM and CTR.
So, is it better to remove ads from Site B even though it is the one with the most traffic but horrible CTR?
Obviously I want the most money I can make from the ads, so I would think that leaving the ads on the low CTR site would still be making that buck or two per day but it's still money.
Does my question make any sense? lol