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Sites With Low CTR

Do they dilute the high ctr sites?

     
6:44 pm on Feb 14, 2011 (gmt 0)

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I am horrible at math problems, lol, so I wanted to run this by you all.

Ok, I will use two sites for an example below with fake figures of course.

Site A gets 10% CTR and $15.00 per eCPM and the impressions are 1000 per day.

Site B gets 2% CTR and $3.00 per eCPM and the impressions are 1500 per day.

So, you earn most of your money from Site A and it has the better CTR and eCPM but the impressions are lower.

Site B earns you a dismal amount of money per day, but it increases your overall impressions, but when the "average" is shown it "dilutes" the amount of the eCPM and CTR.

So, is it better to remove ads from Site B even though it is the one with the most traffic but horrible CTR?

Obviously I want the most money I can make from the ads, so I would think that leaving the ads on the low CTR site would still be making that buck or two per day but it's still money.

Does my question make any sense? lol
6:57 pm on Feb 14, 2011 (gmt 0)

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I haven't seen any correlation in dragging earnings/EPC down between lower CTR sites than higher ones, in fact I see a huge EPC disparity between sites almost on a daily basis, sometimes one set of sites will average USD 0.60 and other sites 0.30 and the next day it's reversed.

Don't ask me why when nearly all the sites are the same subject matter!
11:27 pm on Feb 14, 2011 (gmt 0)

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I've had a similiar situation for 3 or 4 years. At first it worried me that we had added a non-profit site which gets many times the traffic of our business operations, yet has an almost nil CTR and eCPM.

It has not changed our overall performance at all. The other sites steadily improve in eCPM, while maintaining a pretty constant CTR. I would not worry at all.
5:46 am on Feb 15, 2011 (gmt 0)

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Thank you for your replies. It's always appreciated!