I wanted to start a thread to get your feedback on the new AdSense interface. Specifically, I'm interested in hearing from those of you who are still using the old interface, to know why you haven't switched to the new interface.
Looking forward to hearing your thoughts - the feedback from this particular forum is invaluable for our entire publisher community.
I made the switch, love the new interface with one exception...
Used to be able to remove all blocked advertisers easily if I wanted to reset the system and see what ads were being displayed, which allowed me to prune the list more quickly than the current enabling/disabling line-by-line method.
I made the switch, I think the new interface kicks azz, but there are still a few things I switch back to the old one for.
1- Managing multiple color palette with an ad 2- view ads by targeting type for a channel or individual site, not just whole account view. 3- Sometimes I just want a quick view of daily earnings for all channels (url and custom combined) 4- when I don't feel like having help pop ups all over the place by accident
And some things I wish I still could use the old code for:
- Classical white landing page for adlinks with different colors
If the old interface disappeared I would definitely survive however, the new features are really great.
Some new things to consider:
1- most things that are configurable only account wide (allowed ads, enabling placement ads, etc) should really be made to work with individual sites instead. 2- weekly view of charts in addition to daily views? 3- moving averages on charts? (gotta use Excel for that) 4- Charts for the monthly payments? (gotta use Excel for that)
It's easier for me to understand text than graphics. I'd rather read the data than see the graph.
Also, the old interface is faster. Not sure if the speed is from load times or from the fact that I'm more familiar with it and can navigate it without a learning curve.
The new interface is both too customizable, and not customizable enough - kind of like Microsoft Windows. You have to learn the language, and then you get frustrated at taking all that trouble only to find you can't control everything.
If all the reporting available in the new interface were available in the old, I'd be pretty happy.
I am completely with icedowl, speed, the old interface, i click and the info is there, the new interface seems is always loading, very annoying, also the old interface has a much clearer look and feel and i get quicker to the info i need...
I'm using the old interface because you didn't import my reports, and I haven't found the time to recreate them. And I find the new interface very confusing (things are hard to find), but I expect I would get used to it.
(edit: spelling and clarity)
[edited by: leadegroot at 9:33 am (utc) on Feb 4, 2011]
I do occasionally use the new one if there's something specific I want to drill down to but mostly it's all about speed, the old interface tells me mostly everything I need to know and I know where to find it within a click or two.
I had to do something the other day and I honestly couldn't find it in the new one even though I really tried.
If you made it the default I wouldn't use it half as much...maybe they would make you a saving?
The biggest problem for me in the new interface is that I can't select specific channels anymore to compare them.
The filter function does not support logical operators like AND and OR which it really needs to, or having several filter fields would be a good solution too. This is the most limiting problem the new interface has for me. Other then that I really like it.
Wow. With all the other topics that are discussed here without a comment from an ASA, it gets your attention when an ASA not only comments on a topic -but actually starts it.
That leads me to "assume" lots more people than expected haven't voluntarily switched to using only the new interface and the AdSense team has noticed.
My question to ASA and the AdSense team, even if it only becomes a rhetorical question, what's the downside of keeping both - the current interface for those who want the simplicity & the efficiency that brings them and the new interface for those who want the features available there?
P.S. On a related note, and FWIW, I no longer use AdWords to advertise my business because the process just became too complex. There's virtue to be found in keeping things sweet and simple, IMO.
I for one am thrilled with the new interface, minus a few details (mentionned above). As a general rule however, people on the internet hate change, so complaints and inertia are to be expected. At first it was a lot of new stuff all at once, but if Adsense is important in your life, it's worth dedicating some time exploring it. If you have experience with Google Analytics (or even the Google financial charts), it gets familiar. I still discover a few things every now and then and some are really crazy powerful. Comparing various channels, various values and various time frames, it's great. Coupled with Adsense stats on Google Analytics and you have tons of info on your site, for better optimization down the line.
AdSenseAdvisor did create this thread for the non converted though so, have at it. But I see complaints where people just haven't figure out how to do the things they want, if they only spend some time on it, they would. Once you put the initial effort, there's simply no going back.
I just went and had a quick look and with the old interface there is an immediate single line that tells me everything I need to know and with one click I can see my top channels, the new interface has me scanning around the page.
I'm of the old business school with mathematics, I simply do not need fancy graphs to tell me whether I'm doing any good or not and I don't use GA either.